Maids.cc

Social Media Manager

• Own the end-to-end performance of 10–15 social pages across Facebook, Instagram, TikTok, and LinkedIn for the maids.cc and maids.at brands
• Build, manage, and develop a team of 3–4 content creators and social media coordinators, including hiring, briefing, and performance management
• Develop and maintain a structured monthly content calendar tailored to each market (UAE, GCC, Philippines, and additional countries)
• Craft and iterate on hooks, formats, and creative concepts designed to stop the scroll and drive organic reach
• Research and apply platform algorithm changes across Meta (Facebook & Instagram), TikTok, and LinkedIn to maintain and grow distribution
• Design and run structured A/B content tests — testing hooks, formats, captions, posting times, and content types — and document learnings
• Localise content strategy by market: tone, language, cultural references, and audience-specific pain points across the GCC and Philippines
• Identify and brief UGC opportunities, creator collaborations, and community engagement tactics to accelerate organic follower growth
• Track, analyse, and report weekly on performance metrics per page; derive insights and translate them into actionable strategy changes
• Stay ahead of content trends, viral formats, and emerging features on each platform; be first to test and adopt high-potential formats
• Collaborate with the CMO and paid media team to ensure organic and paid messaging are aligned
• Manage content production workflows: briefing, review cycles, approvals, and publishing across all pages

Social Media Specialist

Growth Marketing

• Own growth targets, revenue goals, customer acquisition, and key business KPIs for your business line.
• Identify growth opportunities across the customer journey and prioritize the highest-impact initiatives.
• Develop and execute quarterly growth plans aligned with company objectives.
• Monitor performance and quickly identify opportunities, bottlenecks, and risks.
• Lead Cross-Functional Execution collaborating with Performance Marketing, Martech, Retail, Community Management, Partnerships & Affiliates, Organic Social Media, and Creative teams.
• Drive Data-Driven Decision Making by analyzing funnel performance and business metrics.
• Launch major growth initiatives and ensure that projects move forward by removing blockers.

Business Growth Lead

Marketing

• Own campaign execution across Google Search, Performance Max, YouTube, Demand Gen, Display, and Shopping
• Manage and optimise substantial Google Ads budgets with a focus on efficiency, profitability, and growth
• Develop and execute structured testing roadmaps across keywords, audiences, bidding strategies, ad copy, landing pages, and campaign structures
• Analyse campaign performance to identify trends, diagnose issues, and uncover scaling opportunities
• Improve CPA, ROAS, conversion rates, lead quality, and customer acquisition efficiency
• Build and maintain clear reporting dashboards using Google Ads, GA4, Looker Studio, and other reporting tools
• Work closely with the Director of Performance Marketing on budget allocation, forecasting, and growth strategy
• Partner with Creative, CRO, and Data teams to improve ad performance and landing page conversion rates
• Stay ahead of Google Ads platform updates, automation developments, and emerging best practices

Senior Media Buyer

Operations

• Hire the right agents, and un-hire when performance doesn’t meet the bar
• Manage day-to-day operations and maximize team efficiency
• Oversee and develop a team of online agents
• Conduct training, coaching, and evaluations
• Handle escalations and daily issues—internally and externally
• Promote high performers, demote or exit low performers
• Collaborate with other departments to improve systems and processes
• Use data and dashboards to make decisions, spot gaps, and drive improvements

Social Media Specialist

Business Growth Lead

Senior Media Buyer

Operations Manager