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About the role
Key responsibilities & impact- Own the end-to-end performance of 10–15 social pages across Facebook, Instagram, TikTok, and LinkedIn for the maids.cc and maids.at brands
- Build, manage, and develop a team of 3–4 content creators and social media coordinators, including hiring, briefing, and performance management
- Develop and maintain a structured monthly content calendar tailored to each market (UAE, GCC, Philippines, and additional countries)
- Craft and iterate on hooks, formats, and creative concepts designed to stop the scroll and drive organic reach
- Research and apply platform algorithm changes across Meta (Facebook & Instagram), TikTok, and LinkedIn to maintain and grow distribution
- Design and run structured A/B content tests — testing hooks, formats, captions, posting times, and content types — and document learnings
- Localise content strategy by market: tone, language, cultural references, and audience-specific pain points across the GCC and Philippines
- Identify and brief UGC opportunities, creator collaborations, and community engagement tactics to accelerate organic follower growth
- Track, analyse, and report weekly on performance metrics per page; derive insights and translate them into actionable strategy changes
- Stay ahead of content trends, viral formats, and emerging features on each platform; be first to test and adopt high-potential formats
- Collaborate with the CMO and paid media team to ensure organic and paid messaging are aligned
- Manage content production workflows: briefing, review cycles, approvals, and publishing across all pages
Requirements
What you’ll need- Proven track record of growing at least one social page from low to significant scale (please share examples and numbers in your application)
- Deep, hands-on understanding of how Facebook, Instagram, TikTok, and LinkedIn algorithms work organically
- Experience leading or managing a small creative team
- Strong instinct for hooks — knows within seconds whether a piece of content will earn attention
- Experience building and running structured content calendars across multiple accounts simultaneously
- Ability to brief, review, and give clear creative direction to videographers, designers, and writers
- Analytical mindset — comfortable in analytics dashboards; able to read performance data and adjust strategy rapidly
- Experience designing content tests with clear hypotheses, variables, and outcome measurement
- Understanding of virality mechanics: shareability, emotional triggers, format loops, and trend-jacking
- Experience with multi-market or multi-language content is a strong advantage
- Excellent written communication in English; Arabic or Tagalog is a plus
- Comfortable in a fast-moving, output-driven environment where results matter more than process.
Benefits
Comp & perks- Flexible working arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media managementcontent strategyA/B testingperformance analysiscontent calendar managementalgorithm understandingcontent localizationdata analyticscontent creationviral content mechanics
Soft Skills
leadershipteam managementcreative directionanalytical mindsetcommunicationcollaborationadaptabilityattention to detailproblem-solvingtrend awareness