Product Marketing Manager, AI Native
ConsumerAffairs
Senior Product Marketing Manager, Industry Solutions – Manufacturing
M-Files
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
Go
About the role
- **Job Description: Senior Product Marketing Manager, Industry Solutions - Manufacturing **
- **Location**: North America (Remote)
- **Reports to**: Senior Director, Product Marketing
- **About the Role**
- M-Files is expanding its focus on Industry Solutions Marketing to accelerate growth across strategic verticals. We are seeking a Senior Product Marketing Manager build and lead our Manufacturing vertical in North America.
- This role will own the strategy, messaging and go to market execution for Manufacturing, ensuring M-Files is positioned as the leader in intelligence information management for the industry.
- This role requires expertise in the manufacturing industry as well as experience in industry solutions marketing, strong leadership skills, and a proven ability to partner cross-functionally to deliver measurable impact.
- **Key Responsibilities**
- · Vertical Strategy: Define and lead the Manufacturing vertical marketing strategy in North American with responsibility for global alignment and execution.
- · Global Coverage: Partner with the Professional Services Industry Lead to ensure consistency of messaging, content development, campaigns, and GTM across both verticals.
- · Messaging and Positioning: Develop compelling, differentiated messaging and positioning for Manufacturing, aligned with business priorities and customer pain points.
- · Go-to-Market Execution: Own the creation and execution of vertical marketing programs, campaigns and content that drive awareness, pipeline and adoption in Manufacturing industry.
- · Sales & Partner Enablement: Build and deliver enablement content, playbooks, and training to ensure the field can effectively position M-Files's solutions to win in the Manufacturing industry.
- · Thought Leadership: Represent M-Files as a thought leader at industry events, analyst briefings, and with customers. Create vertical-specific content including whitepapers, case studies, and webinars.
- · Cross-Functional Collaboration: Work closely with Product Marketing, Product Management, Sales and Global Marketing to align vertical strategies with corporate priorities.
- · Market Intelligence: Monitor industry trends, customer needs, and competitive dynamics withing Manufacturing, and use insights to inform strategy and execution.
Requirements
- **What We're Looking For:**
- · 10+ years in Product/Industry Marketing, with experience developing or leading solution marketing programs in B2B SaaS or enterprise software.
- · Deep knowledge of Manufacturing industry trends, challenges and buying behavior.
- · Proven track record of building industry or solution marketing initiatives.
- · Strong leadership and coaching skills.
- · Excellent storytelling, executive communication and presentation abilities.
- · Ability to work cross-functionally and influence at senior levels.
- · Comfortable working in fast-paced, global environment and across time zones.
Benefits
- **Why M-Files? **
- We are a global company with Finnish roots and with a product that we are very proud of!
- At M-Files you'll help shape our growth and success while building your own expertise. We're a supportive, dynamic team, and our solutions are making a real impact in the market.
- Our guiding principles of "**Make It Happen**", "**Help Others**", and "**Love Customers**" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey.
- Ready to join an international, high-performing team with an inclusive and dynamic culture with Global impact opportunities? Then apply today to be considered, we look forward to speaking with you!
- **What We Offer**
- - As a remote enabled company our team members enjoy the flexibility to establish their own life/work balance
- - Competitive compensation with bonus opportunities
- - 10 paid holidays annually
- - Unlimited PTO
- - Matching 401K Plan (25% of team member's contributions up to the IRS max)
- - Health Insurance (PPO and HDHP/HSA plans offered)
- - Dental insurance
- - Vision insurance
- - Employee Health Resource App
- - Monthly Remote Stiped
- - Life insurance (1x team member salary)
- - Short-term disability (employer paid)
- - Long-term disability (employer paid)
- - Flexible Spending Plan (medical and dependent)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Product MarketingIndustry Solutions MarketingGo-to-Market ExecutionContent DevelopmentCampaign ManagementSales EnablementMarket IntelligenceB2B SaaSEnterprise SoftwareVertical Marketing Strategy
Soft skills
LeadershipCoachingStorytellingExecutive CommunicationPresentation AbilitiesCross-Functional CollaborationInfluencingAdaptabilityStrategic ThinkingCustomer Engagement
