Product Marketing Manager, AI Native
ConsumerAffairs
Senior Product Marketing Manager
Arcesium
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Connecticut, Florida, Illinois, Massachusetts, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $190,000 per year
Job Level
Senior
About the role
- Help execute strategic marketing plan and GTM strategy for top segments/prospects; assess market landscape, trends and opportunities, and identify segment priorities/big bets to refine the strategic focus.
- Support the sales team by creating battlecards, fact sheets, messaging kits, and other content using research from other marketing initiatives to drive awareness, conversion, and expansion.
- Create high volumes of compelling marketing collateral that simplifies a complex topic, surfacing key business challenges, driving awareness and interest with target segments. Content could include slides, case studies, product one-pagers, technical articles, and whitepapers that resonate with our B2B audience.
- Contribute to competitive analysis, industry research, and customer insights to help refine our marketing strategies. Develop deep expertise about our key segments developing the knowledge required to build targeted positioning and messaging. Understand, document, and maintain Arcesium’s segment target buyer personas and ideal customer profiles.
- Assist in collecting and analyzing data to assess the performance of product marketing initiatives and identify areas for improvement. Provide segment insights and guidance that inform our demand generation, customer journeys, thought leadership efforts, and other key initiatives/areas.
- Promote firm-wide positioning alignment by collecting, analyzing, and distributing feedback on prospect’s interactions and conference materials. Work with our partners to help develop and bring Arcesium solutions to market.
- Work closely with the marketing team on various projects, gaining hands-on experience in various aspects of B2B marketing.
Requirements
- 7+ years of finance, consulting, or related experience within the Financial Services industry. Product Marketing or Sales Enablement experience preferred.
- Fantastic storytelling skills and ability to communicate and translate technical issues to business values in client-centric messaging.
- Previous success in marketing or sales enablement, with a prolific ability to craft compelling positioning and marketing content for an enterprise software company.
- Strong analytical and troubleshooting skills, business acumen and proven ability to create senior management-level presentations.
- Previous experience working in the Financial Technology space, ideally targeting Hedge Funds, Institutional Asset Management, and/or Private Markets.
- Strong Product Marketing acumen, huge plus if you have certification from the Pragmatic Institute, PMA or similar.
- Ability to lead and communicate cross-functionally with sales, engineering, product management, and other departments.
- Decisive but flexible, and able to perform and adapt quickly in a dynamic, rapidly changing, and fast-paced environment.
- Extremely self-motivated, with great time management skills and exceptional attention to detail.
- Critical thinker, problem solver, with great interpersonal and communication skills.
- Bachelor's degree required, Engineering background or MBA (Master of Business Administration) a plus.
Benefits
- variable compensation in the form of a year-end bonus
- medical and prescription drug coverage
- 401k contribution matching
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingsales enablementcompetitive analysisdata analysiscontent creationB2B marketingpresentation skillsstorytellingtechnical writingmarket research
Soft skills
communication skillsinterpersonal skillsanalytical skillsproblem solvingtime managementattention to detailflexibilityself-motivationbusiness acumencross-functional leadership
Certifications
Pragmatic Institute certificationPMA certification
