Arcesium

Marketing

• Content Creation: Assist in the creation of marketing content such as blog posts, social media updates, email campaigns, and whitepapers that resonate with our B2B audience.
• Social Media Management: Support our social media presence by scheduling posts, monitoring engagement, and identifying trends or opportunities for engagement.
• Email Marketing: Assist in developing, scheduling, and tracking email campaigns to nurture leads and engage current customers.
• Market Research: Contribute to competitive analysis, industry research, and customer insights to help refine our marketing strategies.
• Data Analysis: Assist in collecting and analyzing data to assess the performance of marketing campaigns and identify areas for improvement.
• Event Support: Aid in the planning and execution of virtual events and webinars, including logistics, promotion, and post-event follow-ups.
• Collaborative Projects: Work closely with the marketing team on various projects, gaining hands-on experience in various aspects of B2B marketing.

Marketing Intern

Product Marketing

• Help execute strategic marketing plan and GTM strategy for top segments/prospects; assess market landscape, trends and opportunities, and identify segment priorities/big bets to refine the strategic focus.
• Support the sales team by creating battlecards, fact sheets, messaging kits, and other content using research from other marketing initiatives to drive awareness, conversion, and expansion.
• Create high volumes of compelling marketing collateral that simplifies a complex topic, surfacing key business challenges, driving awareness and interest with target segments. Content could include slides, case studies, product one-pagers, technical articles, and whitepapers that resonate with our B2B audience.
• Contribute to competitive analysis, industry research, and customer insights to help refine our marketing strategies. Develop deep expertise about our key segments developing the knowledge required to build targeted positioning and messaging. Understand, document, and maintain Arcesium’s segment target buyer personas and ideal customer profiles.
• Assist in collecting and analyzing data to assess the performance of product marketing initiatives and identify areas for improvement. Provide segment insights and guidance that inform our demand generation, customer journeys, thought leadership efforts, and other key initiatives/areas.
• Promote firm-wide positioning alignment by collecting, analyzing, and distributing feedback on prospect’s interactions and conference materials. Work with our partners to help develop and bring Arcesium solutions to market.
• Work closely with the marketing team on various projects, gaining hands-on experience in various aspects of B2B marketing.

Marketing Intern

Senior Product Marketing Manager