Arcesium

Product Marketing

• Help execute strategic marketing plan and GTM strategy for top segments/prospects; assess market landscape, trends and opportunities, and identify segment priorities/big bets to refine the strategic focus.
• Support the sales team by creating battlecards, fact sheets, messaging kits, and other content using research from other marketing initiatives to drive awareness, conversion, and expansion.
• Create high volumes of compelling marketing collateral that simplifies a complex topic, surfacing key business challenges, driving awareness and interest with target segments. Content could include slides, case studies, product one-pagers, technical articles, and whitepapers that resonate with our B2B audience.
• Contribute to competitive analysis, industry research, and customer insights to help refine our marketing strategies. Develop deep expertise about our key segments developing the knowledge required to build targeted positioning and messaging. Understand, document, and maintain Arcesium’s segment target buyer personas and ideal customer profiles.
• Assist in collecting and analyzing data to assess the performance of product marketing initiatives and identify areas for improvement. Provide segment insights and guidance that inform our demand generation, customer journeys, thought leadership efforts, and other key initiatives/areas.
• Promote firm-wide positioning alignment by collecting, analyzing, and distributing feedback on prospect’s interactions and conference materials. Work with our partners to help develop and bring Arcesium solutions to market.
• Work closely with the marketing team on various projects, gaining hands-on experience in various aspects of B2B marketing.

Senior Product Marketing Manager