VP, Medical Communication Strategist
EVERSANA
Job Level
Mid-LevelSenior
About the role
- Lead the development of Lyka’s veterinary partnerships marketing strategy, ensuring strong alignment with business priorities and overall brand positioning.
- Translate market and customer insights into a compelling veterinary value proposition and develop a messaging framework that balances brand storytelling with the technical depth needed to build trust and understanding.
- Collaborate with CX and BDMs to conduct and analyse qualitative and quantitative research, gathering insights from vets and clinic staff to inform content and campaign development.
- Partner with cross-function teams to research and distil technical insights into clear, impactful messaging.
- Own and manage the partnerships marketing calendar, ensuring strategic alignment with the consumer brand to maximise impact and identify synergies.
- Partner with BDMs to create high-impact communication strategies and tools that enhance clinic engagement and strengthen Lyka’s role as a trusted partner.
- Oversee the development of vet-facing content and assets, working with the partnership team to determine strategic priorities - from webinars through to clinic merchandising.
Requirements
- 3+ years of marketing experience (agency or in-house) in a medical, healthcare, nutrition, veterinarian or other evidence-based field.
- Proven ability to collaborate with technical experts (e.g. veterinarians, R&D, nutrition specialists), demonstrating confidence in understanding and contributing to technical discussions.
- Experience distilling complex scientific, clinical, or nutritional information into clear, authoritative marketing communications.
- Demonstrated ability to plan, own, and manage marketing calendars with alignment to broader business and brand objectives.
- Ability to collaborate and write clear briefs for creative and design teams.
- Strong stakeholder management skills, with experience working cross-functionally across commercial and technical teams.
- Nice-to-haves: experience in event marketing and activations, particularly within healthcare, veterinary, or B2B environments; comfortable writing original copy or adapting copy from playbook writing copy writing; and an ability transform claims and research into compelling stories.
