Vice President of Marketing
CLEAResult
Growth Marketing Manager
Luma Health
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $125,000 per year
Job Level
Mid-LevelSenior
About the role
- Partner with Sales to identify, prioritize, and engage high-value strategic accounts and move them deeper into the funnel.
- Design and execute personalized, multi-threaded ABM campaigns for buying groups across channels (email, LinkedIn, retargeting, etc.) and creative channels.
- Track engagement at the account and buying group level; use account insights and intent data to focus efforts and work with marketing ops to show ROI.
- Ensure ABM campaigns complement mid-market programs led by the Demand Gen Manager, avoiding duplication and maximizing funnel coverage.
- Execute creative ABM channels such as podcast guest invites, virtual roundtables, quarterly mailers, partner newsletters, industry award nominations, sponsored team events, industry reports, analyst access, executive outreach, peer-to-peer matching, roadshow micro-events, and industry demo days.
- Manage and optimize paid campaigns that support ABM and broader demand generation efforts; track campaign performance and ROI.
- Work with Demand Gen Manager to integrate paid programs into ongoing campaigns and nurture sequences.
- Partner with cross-functional teams (Demand Gen, Product Marketing, Brand, Creative, Events, CM, Sales) to align messaging and campaigns.
- Work with LinkedIn Ad rep to measure success based on pipeline contribution, opportunity creation, and ARR growth; share insights and optimize campaigns iteratively.
Requirements
- Humble: You’re not hampered by an excessive ego or concern for status. While you do have a healthy level of ambition, you also strongly prioritize the team's success over your own personal gain, are eager to share credit, and focus on the collective good and business impact.
- Hungry: You have a strong drive, ambition, and a desire to work hard, take on responsibility, and go the extra mile for the team's success and to see your own objectives cross the finish line. You do not always need someone to hold your hand and tell you what to do. If you do not know what to do, you’ll figure out what you need to get there. Most importantly, you take action.
- Smart: You have an emotional intelligence and awareness of others' feelings and perspectives. You understand group dynamics, ask good questions, listen effectively, and consider how words and actions impact others.
- 5+ years in B2B demand generation, ABM, or growth marketing (SaaS experience preferred; healthcare experience a bonus).
- Experience designing ABM campaigns and working closely with enterprise sales teams.
- Familiarity with paid media channels (LinkedIn, Google, retargeting, etc) and performance optimization.
- Creative: You can come up with your own ideas to solve problems, and most importantly, you can execute on them quickly.
- Strong analytical mindset; comfortable measuring campaign impact on pipeline and ARR.
- Highly collaborative with excellent project management and communication skills.
- Takes massive ownership to drive project strategy AND execution.
