Develop and lead integrated marketing programs from idea to measurable results, ensuring alignment with business goals.
Build creative concepts and campaign strategies that engage highly technical audiences.
Define and oversee the content strategy for each program, ensuring messaging accuracy, technical depth, and alignment with campaign objectives.
Work with product solution physicists to develop accurate, compelling content and messaging frameworks.
Coordinate cross-functional execution with design, digital, and operations to deliver programs on time and on brand.
Manage the creation of campaign assets (written, visual, and multimedia) by providing clear briefs and direction to writers, designers, and other contributors.
Activate programs across multiple channels, including web, social, email, events, and partnerships.
Monitor performance against KPIs, report insights, and continuously optimize campaigns.
Maintain a deep understanding of QM’s technology, market trends, customer challenges, and competitive positioning.
Requirements
BSc or MSc in physics, engineering, or a related technical field – an advantage.
Over 10 years in B2B marketing roles.
Past experience in similar roles.
Experience with marketing hardware products.
Demonstrates proficiency in learning, understanding, and communicating complex scientific and engineering concepts.
Autodidact eager to master new technologies.
Advanced scientific or engineering domain experience – an advantage.
Strong creative instincts paired with strategic thinking and analytical skills.
Proven ability to translate complex technologies into clear, engaging narratives for highly technical audiences.
Excellent project management and organizational skills, with experience leading cross-functional initiatives.
Data-driven mindset with experience defining and tracking KPIs.
Team player with exceptional collaboration skills.