Lucidya | لوسيديا

Frontend Engineer

• Lucidya helps brands unlock the power of customer intelligence across the Middle East and beyond.
• Own the frontend strategy, architecture, and execution for PLG initiatives.
• Build and lead a high-performing frontend team.
• Deliver onboarding, activation, and conversion flows that shape adoption and growth.
• Collaborate with Product, Design, Growth, and Backend teams to ensure scalability and rapid experimentation.
• Define and drive frontend technical vision and roadmap for Lucidya Light.
• Champion PLG best practices: self-serve onboarding, guided tours, frictionless sign-ups.
• Architect scalable, modular, and maintainable systems with ReactJS, Redux, MUI, and modern web technologies.
• Lead development of customer-facing experiences: onboarding flows, dashboards, freemium-to-paid upgrade journeys, and growth experiments.
• Ensure pixel-perfect design, high performance, and cross-browser/device compatibility.
• Own end-to-end quality with modern testing frameworks (Jest, RTL, Cypress).
• Recruit, mentor, and grow a world-class frontend team.
• Establish engineering standards, CI/CD pipelines, and review processes.
• Foster a culture of experimentation, innovation, and continuous learning.
• Partner with Product & Growth teams to build PLG funnels (signup → activation → conversion → expansion).
• Collaborate with Backend teams for efficient, secure integrations.
• Work with Data teams to track adoption, usage patterns, and conversion metrics.
• Stay ahead of trends in SaaS UX, PLG, and frontend engineering.
• Introduce tools and frameworks to improve developer velocity and customer experience.
• Contribute to Lucidya’s IPO-readiness and global scalability initiatives.

PLG Frontend Engineer, Senior

Product Designer

• Design onboarding flows, dashboards, landing pages, and in-app guidance that reduce friction and drive engagement.
• Partner closely with PMs, Analysts, Engineers, and PMMs to create seamless PLG journeys.
• Build reusable UI components and ensure design system consistency across modules.
• Create persona-driven and contextual UX that makes product adoption effortless.
• Contribute to growth experiments with UX tailored to activation and conversion.
• Design interactive checklists, modals, tooltips, embedded help, microinteractions, and visual feedback.
• Collaborate on trial, upgrade, and pricing page UX to improve conversions.
• Ensure cross-module UX consistency with Social Listening and OmniServe product teams.
• Apply WCAG/ARIA standards and multilingual support across designs.
• Maintain and evolve Lucidya’s design system for scalability and consistency.

PLG Product Designer, Mid-Level

Product Marketing

• Define PLG adoption strategy: Map user journeys (awareness → signup → activation → adoption → retention), identify friction points, and establish success metrics.
• Segment ICPs and personas: Prioritize audiences based on behavioral insights and tailor messaging to their needs.
• Build learning & enablement assets: Create knowledge hubs, tutorials, walkthroughs, videos, and demos to drive adoption and reduce friction.
• Plan & execute lifecycle campaigns: Design onboarding, trial upgrade, renewal, and in-app campaigns using tools like HubSpot, Intercom, WebEngage, or CleverTap.
• Draft landing pages & demo messaging: Collaborate with PMs and Designers to create persona-driven landing pages, demo flows, and SEO content aligned to funnel goals.
• Manage analytics & dashboards: Define event taxonomy, configure dashboards, and monitor performance with Analysts.
• Oversee PLG tool stack: Manage adoption, automation, analytics, and engagement tools (e.g., UserPilot, Amplitude, Storylane, HubSpot).
• Optimize revenue & conversions: Improve trial-to-paid conversion rates and adoption metrics by refining funnel effectiveness.
• Align lifecycle content: Ensure consistency of messaging across emails, landing pages, demos, and product experiences.
• Drive experimentation: Design, test, and iterate growth experiments that accelerate activation and retention.

PLG Product Marketing Manager, Mid-Level

Backend Engineer

• Lead, mentor, and manage backend engineers, fostering collaboration, accountability, and continuous improvement.
• Establish best practices for backend development, code reviews, and testing standards.
• Guide the team to build backend systems that enable self-serve onboarding, trial-to-paid conversions, and retention loops.
• Support experimentation with feature flags, A/B testing, and PLG metrics instrumentation.
• Design and implement robust, scalable backend architectures optimized for rapid iteration and growth experiments.
• Identify bottlenecks and optimize system performance, scalability, and reliability.
• Work closely with Product Managers, Frontend Developers, and Designers to align backend capabilities with PLG goals.
• Ensure seamless integrations, secure APIs, and smooth data flows.
• Oversee CI/CD pipelines, deployment processes, and system monitoring/recovery.
• Continuously improve infrastructure to support growth and experimentation.
• Stay current with backend technologies and PLG best practices and introduce frameworks, tools, and processes that improve developer velocity and user experience.

Senior Backend Engineer / Lead

• Lead development of core PLG features such as onboarding flows, dashboards, and upgrade journeys.
• Translate Figma designs into responsive, pixel-perfect React components with a focus on performance and accessibility.
• Collaborate with Product, Growth, and Design teams to build and iterate on signup → activation → conversion funnels.
• Partner with Backend developers to design efficient API integrations and ensure smooth end-to-end functionality.
• Support experimentation frameworks (A/B testing, feature flags) and embed analytics instrumentation to measure impact.
• Write clean, testable code with unit and integration tests (Jest, React Testing Library, Cypress).
• Ensure cross-browser compatibility, responsiveness, and accessibility across devices.
• Contribute to scalable codebases with proper documentation and thoughtful code reviews.
• Provide technical guidance and mentorship to junior frontend developers.
• Continuously improve development workflows, CI/CD pipelines, and tooling.

PLG Frontend Engineer, Mid-Level

Product Analyst

• Own funnel health, event tracking, and behavioral insights for Lucidya’s products.
• Build and maintain the analytics framework powering PLG adoption, retention, and experiment validation.
• Define and maintain event tracking taxonomy across PLG features and funnels.
• Design dashboards and reports to track activation, retention, adoption, churn, and growth metrics.
• Partner with Product Managers and cross-functional teams to design, run, and validate A/B experiments.
• Conduct deep-dive analyses on user journeys, cohorts, and feature adoption.
• Sync product events with marketing tools to enable lifecycle campaigns.
• Deliver monthly analytics reports to leadership with actionable recommendations.
• Maintain embedded dashboards for key modules (Social Listening, OmniServe).
• Audit current analytics and tracking gaps; deliver Product Analytics Playbook and unified PLG dashboard in first 90–120 days.
• Enable self-serve analytics, deploy feature-level adoption dashboards, and implement an experimentation framework across squads.

Mid-Level PLG Product Analyst

Performance Marketing

• Plan and run end-to-end B2B marketing campaigns across KSA & GCC to drive awareness, engagement, and qualified pipeline growth
• Define KPIs, monitor performance daily, and uncover insights to improve CPL, lead quality, and ROAS
• Partner with Paid Media, Content, Automation, and Sales to align campaigns with messaging and objectives
• Tailor audience segmentation and localization for Arabic-speaking markets and cultural nuances
• Plan, manage, and optimize campaign budgets with accuracy and ROI focus
• Contribute creative ideas, run experiments, and test new approaches to fuel growth
• Maintain market awareness of B2B SaaS trends, competitor activity, and emerging best practices
• Report to the Senior Integrated Marketing Manager and work within Performance Marketing team (Brand, Product, Performance functions)

B2B Campaign Specialist / Performance Marketer

• Lucidya is in search of a proactive and talented Backend Team Lead to spearhead our backend development efforts. In this pivotal role, you will oversee a skilled team of backend developers, ensuring that our systems are designed for performance, scalability, and maintainability. With a deep understanding of best practices in backend architecture, you will guide your team in delivering high-quality software solutions that leverage our machine learning and big data capabilities.
• Your responsibilities will include setting development standards, mentoring team members, and collaborating with cross-functional teams to align backend development with our overall product strategy. You will also be deeply involved in coding, refactoring, and optimizing backend services, as well as reviewing code to maintain robust and efficient systems.
• The ideal candidate will be a hands-on leader with experience in backend technologies such as Python, Ruby on Rails, and databases like PostgreSQL or Cassandra. Strong communication skills and a passion for fostering teamwork and innovation are essential for success in this role. You will be a key player in shaping the future of our backend systems at Lucidya.
• Team Leadership: Lead, mentor, and manage a team of backend developers, fostering a culture of collaboration, accountability, and continuous improvement.
• System Architecture: Design and implement robust, scalable backend architectures that support our product vision and provide high availability and performance.
• Code Quality: Ensure the quality of code through code reviews and testing procedures, promoting best practices in development.
• Collaboration: Collaborate with product and frontend teams to define project scopes, features, and timelines to align backend development with overall business goals.
• Optimizations: Identify performance bottlenecks and implement optimizations, ensuring efficiency and scalability in our backend systems.
• Innovation: Stay current with emerging technologies and industry trends, proposing and integrating innovative solutions to enhance our backend capabilities.
• DevOps Practices: Promote and implement continuous integration and deployment practices, ensuring smooth deployment processes and reliable systems.