Lucidya | لوسيديا

PLG Product Marketing Manager, Mid-Level

Lucidya | لوسيديا

full-time

Posted on:

Location: 🇮🇳 India

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Job Level

Mid-LevelSenior

About the role

  • Define PLG adoption strategy: Map user journeys (awareness → signup → activation → adoption → retention), identify friction points, and establish success metrics.
  • Segment ICPs and personas: Prioritize audiences based on behavioral insights and tailor messaging to their needs.
  • Build learning & enablement assets: Create knowledge hubs, tutorials, walkthroughs, videos, and demos to drive adoption and reduce friction.
  • Plan & execute lifecycle campaigns: Design onboarding, trial upgrade, renewal, and in-app campaigns using tools like HubSpot, Intercom, WebEngage, or CleverTap.
  • Draft landing pages & demo messaging: Collaborate with PMs and Designers to create persona-driven landing pages, demo flows, and SEO content aligned to funnel goals.
  • Manage analytics & dashboards: Define event taxonomy, configure dashboards, and monitor performance with Analysts.
  • Oversee PLG tool stack: Manage adoption, automation, analytics, and engagement tools (e.g., UserPilot, Amplitude, Storylane, HubSpot).
  • Optimize revenue & conversions: Improve trial-to-paid conversion rates and adoption metrics by refining funnel effectiveness.
  • Align lifecycle content: Ensure consistency of messaging across emails, landing pages, demos, and product experiences.
  • Drive experimentation: Design, test, and iterate growth experiments that accelerate activation and retention.

Requirements

  • 3+ years in B2B SaaS Product/Growth Marketing with hands-on PLG exposure
  • Proven expertise in onboarding flows, lifecycle campaigns, and self-serve funnels
  • Strong background in persona mapping, messaging, positioning, and GTM strategy
  • Experience with trial-to-paid conversion optimization and product adoption journeys
  • Proficiency in tools such as Mixpanel, Pendo, UserPilot, Intercom, HubSpot, WebEngage, MoEngage, Storylane
  • Basic technical understanding of APIs, integrations, webhooks, and JSON
  • Excellent storytelling and stakeholder management skills (written and verbal)
  • Strong cross-functional collaboration with Product, Sales, Marketing, and CS
  • Analytical, data-driven, and comfortable with rapid experimentation
  • High ownership mindset with the ability to lead initiatives end-to-end