Lucidya | لوسيديا

Product Analyst

• Own funnel health, event tracking, and behavioral insights for Lucidya’s products.
• Build and maintain the analytics framework powering PLG adoption, retention, and experiment validation.
• Define and maintain event tracking taxonomy across PLG features and funnels.
• Design dashboards and reports to track activation, retention, adoption, churn, and growth metrics.
• Partner with Product Managers and cross-functional teams to design, run, and validate A/B experiments.
• Conduct deep-dive analyses on user journeys, cohorts, and feature adoption.
• Sync product events with marketing tools to enable lifecycle campaigns.
• Deliver monthly analytics reports to leadership with actionable recommendations.
• Maintain embedded dashboards for key modules (Social Listening, OmniServe).
• Audit current analytics and tracking gaps; deliver Product Analytics Playbook and unified PLG dashboard in first 90–120 days.
• Enable self-serve analytics, deploy feature-level adoption dashboards, and implement an experimentation framework across squads.

Mid-Level PLG Product Analyst

Performance Marketing

• Plan and run end-to-end B2B marketing campaigns across KSA & GCC to drive awareness, engagement, and qualified pipeline growth
• Define KPIs, monitor performance daily, and uncover insights to improve CPL, lead quality, and ROAS
• Partner with Paid Media, Content, Automation, and Sales to align campaigns with messaging and objectives
• Tailor audience segmentation and localization for Arabic-speaking markets and cultural nuances
• Plan, manage, and optimize campaign budgets with accuracy and ROI focus
• Contribute creative ideas, run experiments, and test new approaches to fuel growth
• Maintain market awareness of B2B SaaS trends, competitor activity, and emerging best practices
• Report to the Senior Integrated Marketing Manager and work within Performance Marketing team (Brand, Product, Performance functions)

B2B Campaign Specialist / Performance Marketer

Backend Engineer

• Lucidya is in search of a proactive and talented Backend Team Lead to spearhead our backend development efforts. In this pivotal role, you will oversee a skilled team of backend developers, ensuring that our systems are designed for performance, scalability, and maintainability. With a deep understanding of best practices in backend architecture, you will guide your team in delivering high-quality software solutions that leverage our machine learning and big data capabilities.
• Your responsibilities will include setting development standards, mentoring team members, and collaborating with cross-functional teams to align backend development with our overall product strategy. You will also be deeply involved in coding, refactoring, and optimizing backend services, as well as reviewing code to maintain robust and efficient systems.
• The ideal candidate will be a hands-on leader with experience in backend technologies such as Python, Ruby on Rails, and databases like PostgreSQL or Cassandra. Strong communication skills and a passion for fostering teamwork and innovation are essential for success in this role. You will be a key player in shaping the future of our backend systems at Lucidya.
• Team Leadership: Lead, mentor, and manage a team of backend developers, fostering a culture of collaboration, accountability, and continuous improvement.
• System Architecture: Design and implement robust, scalable backend architectures that support our product vision and provide high availability and performance.
• Code Quality: Ensure the quality of code through code reviews and testing procedures, promoting best practices in development.
• Collaboration: Collaborate with product and frontend teams to define project scopes, features, and timelines to align backend development with overall business goals.
• Optimizations: Identify performance bottlenecks and implement optimizations, ensuring efficiency and scalability in our backend systems.
• Innovation: Stay current with emerging technologies and industry trends, proposing and integrating innovative solutions to enhance our backend capabilities.
• DevOps Practices: Promote and implement continuous integration and deployment practices, ensuring smooth deployment processes and reliable systems.