Lucidya | لوسيديا

B2B Campaign Specialist / Performance Marketer

Lucidya | لوسيديا

full-time

Posted on:

Location: 🇸🇦 Saudi Arabia

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Job Level

Mid-LevelSenior

About the role

  • Plan and run end-to-end B2B marketing campaigns across KSA & GCC to drive awareness, engagement, and qualified pipeline growth
  • Define KPIs, monitor performance daily, and uncover insights to improve CPL, lead quality, and ROAS
  • Partner with Paid Media, Content, Automation, and Sales to align campaigns with messaging and objectives
  • Tailor audience segmentation and localization for Arabic-speaking markets and cultural nuances
  • Plan, manage, and optimize campaign budgets with accuracy and ROI focus
  • Contribute creative ideas, run experiments, and test new approaches to fuel growth
  • Maintain market awareness of B2B SaaS trends, competitor activity, and emerging best practices
  • Report to the Senior Integrated Marketing Manager and work within Performance Marketing team (Brand, Product, Performance functions)

Requirements

  • 3-5 years in performance marketing, campaign management, or demand generation (B2B SaaS or enterprise IT products preferred)
  • Familiarity with EMEA markets and strong understanding of Arabic-speaking audiences
  • Proactive, analytical, hands-on mindset with a testing and iteration approach
  • Ambitious, curious, growth-oriented and ready for broader responsibilities
  • Proven ability to work cross-functionally with Marketing, Sales, and CX teams
  • Highly organized with excellent prioritization and deadline management skills (project management)
  • Technical know-how (preferred): marketing automation (HubSpot, Marketo) and CRM tools (Salesforce)
  • Excellent written and verbal communication in English and Arabic