Lokalise

Product Marketing

• Own Lokalise's product positioning, messaging, and go-to-market strategy — translating platform capabilities into compelling value propositions for enterprise and mid-market buyers.
• Lead the launch strategy for major product releases, working cross-functionally with Product, Sales, and Marketing to ensure each launch creates maximum impact.
• Develop and maintain our ICP, buyer personas, and competitive intelligence, ensuring the go-to-market team is equipped with sharp, current market knowledge.
• Build and maintain a high-quality suite of sales enablement assets — pitch decks, battle cards, one-pagers, and objection-handling guides — that are actively used and valued by the sales team.
• Partner with the Marketing Lead to shape Lokalise's industry narrative and category positioning, contributing to analyst briefings and thought leadership.
• Manage the Analyst Relations and own our relationships with key industry analysts, ensuring our positioning translates into meaningful recognition.
• Work closely with the Head of Content & Brand to ensure product stories are woven into our content and brand programmes.
• Report to the Marketing Lead and serve as a key strategic partner to Product Leadership.

Head of Product Marketing