Senior Content & Brand Marketer

Lokalise

Senior Content & Brand Marketer for Lokalise's Marketing team, handling blog and social media strategy for a localization platform. Engaging content creation for global businesses through narratives and thought leadership.

Posted 7/28/2026full-timeRemote • 🇱🇻 LatviaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B SaaS content creation and strategy, with a strong focus on long-form editorial content and social media engagement. Proven ability to collaborate cross-functionally and leverage SEO/AEO to enhance brand visibility and drive pipeline outcomes.

Highest-signal resume keywords

B2B SaaS Content OwnershipLong-Form Editorial Content CreationSEO/AEO Strategy ImplementationCross-Functional CollaborationExceptional Writing and Editorial Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyLong-Form WritingThought Leadership DevelopmentSocial Media ManagementSEO/AEO Optimization

Soft Skills

Creative ThinkingCollaborationCommunication

Tools & Technologies

AI Tools for Content Creation

Industry Keywords

B2B MarketingContent MarketingBrand StrategyEnterprise BuyersMid-Market Buyers

About the role

Key responsibilities & impact

Own the Lokalise blog and social media channels end-to-end — planning editorial calendars, writing and commissioning content, and growing our voice and engagement across channels.
Help shape and execute Lokalise's brand and content strategy, translating our positioning as a full language platform into narratives, content programmes, and thought leadership that resonate with enterprise and mid-market buyers — spanning webinars, case studies, and AEO/SEO-driven content.
Support brand consistency and quality across all touchpoints, from the website and campaigns to events and product, and contribute to the website as a strategic asset alongside the Web Developer and growth team.
Collaborate cross-functionally with web development, brand design, AEO/SEO, Product Marketing, and PR agencies to keep content, brand, and go-to-market efforts aligned.
Report to the Marketing Leader, connecting your work on blog, social, brand, and content to pipeline and revenue outcomes.

Requirements

What you’ll need

Demonstrated experience owning a B2B SaaS content engine — long-form editorial content (blog, thought leadership, white papers, guides) and social channels — for enterprise or mid-market buyers.
A portfolio that shows both the quality and impact of your work — long-form thought leadership, blog content, and social copy — with evidence of results on organic reach, brand perception, or pipeline. Please include a link when you apply; we review work before we meet.
Exceptional writing and editorial skills — you produce original long-form B2B content as the primary author, able to craft narratives that resonate with both technical audiences (engineers, developers) and business buyers (product managers, marketing leaders).
A confident, original editorial voice — you use AI tools to accelerate research, ideation, and drafting, but your perspective, judgment, and style come through in every piece.
Experience collaborating cross-functionally across content, design, and web, with a solid understanding of how content, SEO/AEO, and brand work together to build organic reach and category authority.

Benefits

Comp & perks

💰 Competitive salary and employee stock options.
🌍 Fully remote setup with flexible working hours.
🏢 Co-working budget — for those days you want a change from your home office.
🌴 Flexible vacation policy to recharge when you need to.
🖥️ Home office setup budget — monitor, desk, ergonomics, whatever helps you do your best work.
📚 Learning & development budget to grow your skills and career.
🏥 Health insurance to keep you covered.
🧘 Wellness allowance to support your mental and physical well-being.
🤝 Great startup culture — remote but close-knit, with regular retreats and social events to stay connected.