Head of Product Marketing

Lokalise

Head of Product Marketing leading go-to-market strategies for B2B SaaS localization platform. Collaborating with Sales and Marketing to execute impactful product launches and messaging.

Posted 6/1/2026full-timeRemote • 🇱🇻 LatviaLeadWebsite

About the role

Key responsibilities & impact

Own Lokalise's product positioning, messaging, and go-to-market strategy — translating platform capabilities into compelling value propositions for enterprise and mid-market buyers.
Lead the launch strategy for major product releases, working cross-functionally with Product, Sales, and Marketing to ensure each launch creates maximum impact.
Develop and maintain our ICP, buyer personas, and competitive intelligence, ensuring the go-to-market team is equipped with sharp, current market knowledge.
Build and maintain a high-quality suite of sales enablement assets — pitch decks, battle cards, one-pagers, and objection-handling guides — that are actively used and valued by the sales team.
Partner with the Marketing Lead to shape Lokalise's industry narrative and category positioning, contributing to analyst briefings and thought leadership.
Manage the Analyst Relations and own our relationships with key industry analysts, ensuring our positioning translates into meaningful recognition.
Work closely with the Head of Content & Brand to ensure product stories are woven into our content and brand programmes.
Report to the Marketing Lead and serve as a key strategic partner to Product Leadership.

Requirements

What you’ll need

Demonstrated experience in senior product marketing at a B2B SaaS company, with ownership of positioning, messaging, and GTM strategy.
Experience leading product launches end-to-end, from strategy through to execution and measurement.
Excellent written and verbal communication skills — able to craft narratives that resonate with both technical and business buyers at enterprise level.
You have worked on a platform product with multiple use cases and distinct buyer personas—including technical audiences (developers/CTOs) and business decision-makers.
Deep understanding of the enterprise and mid-market SaaS buying process — from awareness through to multi-stakeholder evaluation.
Experience developing competitive intelligence programmes and translating insights into sales enablement.
Track record of building strong cross-functional partnerships with Product, Sales, and executive stakeholders.

Benefits

Comp & perks

💰 Competitive salary and employee stock options.
🌍 Fully remote setup with flexible working hours.
🏢 Co-working budget — for those days you want a change from your home office.
🌴 Flexible vacation policy to recharge when you need to.
🖥 Home office setup budget — monitor, desk, ergonomics, whatever helps you do your best work.
📚 Learning & development budget to grow your skills and career.
🏥 Health insurance to keep you covered.
🧘 Wellness allowance to support your mental and physical well-being.
🤝 Great startup culture — remote but close-knit, with regular retreats and social events to stay connected.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategycompetitive intelligencesales enablementproduct launchesB2B SaaSnarrative craftingmarket knowledgebuyer personasanalyst relations

Soft Skills

communication skillscross-functional collaborationstrategic partnershipleadershiporganizational skillsrelationship managementnarrative developmentanalytical thinkingexecutionmeasurement