Logical Media Group

Digital Marketing

• Collaborate with cross-functional account teams to ensure seamless execution of high impact initiatives and consumer journeys from kickoff to launch, with special attention to how client’s sales and marketing teams need to collaborate
• Focus on the core business KPIs for clients, develop and implement cross-channel programs that align to key moments of need within the customer’s journey based on insights from analytics and behavioral science
• Partner with client stakeholders to operationalize program-based strategies and develop cross-channel programs and initiatives that increase key performance indicators
• Lead strategic meetings (both internally and externally) to align on client goals and ensure that programs are operating in service of unique customer journey needs
• Work across accounts to oversee the creation of emails, forms, landing pages, reports, and other related infrastructure to optimize performance of our marketing efforts
• Build custom multi channel reports and implement reporting processes that capture key insights, and define account success, while also identifying opportunities for continued improvements in efficiency, effectiveness, and impact of the complex, consumer-centric marketing strategies
• Maintain data hygiene and data/list integrity standards, including managing data and integrations between marketing and sales platforms (Hubspot, Salesforce, Marketo, Pardot, etc), and creating standards if they do not exist
• Participate in campaign planning to develop and maintain all project aspects, including timelines/schedules, budget, progress/status reports, and messaging/copy if needed.
• Identify customer segments for targeted marketing programs and plan consumer loyalty and engagement programs to deliver ROI-positive results
• Identify and mitigate risk, specifically how CRM changes may impact reporting and other processes; support account manager in managing client expectations, and ensuring client-delivery alignment between requirements and downstream deliverables.
• Craft service narratives to communicate what we are building in service of our client’s mission, the outcomes we deliver to our customers, and the continued value Logical Media Group can provide to increase client success
• Assist Account Management and Director of Growth with creating clear business cases for new engagement opportunities, and get buy-in from key clients and stakeholders
• Articulate business and functional requirements of CRM, engaging in strategic storytelling to align and inspire a wide range of internal and external stakeholders

Digital Marketing Manager – B2B Growth, Automation

• Ensure the agency’s investments in platforms like HubSpot, ClickUp, GA4, and Pitchbox support scale, margin, and productivity
• Own platform configuration, integration, adoption, and ROI measurement
• Create measurable impact across delivery, sales, finance, and operations
• Promote to VP of Technology Enablement within 12–18 months based on business outcomes
• Conduct tech audit, configuration review, and tool inventory
• Standardize documentation, training materials, and workflow drafts
• Optimize tech stack, monitor adoption, and track ROI

Digital Marketing Director – Technology Enablement

Creative Strategist

• Help set the creative bar across projects, with a focus on user experience, brand alignment, and modern UI design
• Contribute visual direction for both custom and theme-based Shopify builds
• Own QA of visual assets, ensuring consistency, spacing, and layout meet internal standards
• Work on 6–8 active design projects in collaboration with project managers and developers
• Support implementation of best practices in visual design and responsive layout
• Collaborate with other creatives and cross-functional teams to align on timelines, goals, and project scope
• Provide guidance on reusable design components, patterns, and design systems
• Participate in early-stage planning and creative ideation sessions with client teams
• Support visual design presentations and communicate design rationale effectively
• Translate client brand guidelines and business goals into high-performing visual outcomes
• Partner with internal and external stakeholders to ensure creative alignment throughout
• Use Figma, Asana, and Slack to manage design handoff, collaboration, and feedback
• Conduct final design QA before development begins, ensuring pixel-perfect results