Logical Media Group

Digital Marketing

• Collaborate with cross-functional account teams to ensure seamless execution of high impact initiatives and consumer journeys from kickoff to launch, with special attention to how client’s sales and marketing teams need to collaborate
• Focus on the core business KPIs for clients, develop and implement cross-channel programs that align to key moments of need within the customer’s journey based on insights from analytics and behavioral science
• Partner with client stakeholders to operationalize program-based strategies and develop cross-channel programs and initiatives that increase key performance indicators
• Lead strategic meetings (both internally and externally) to align on client goals and ensure that programs are operating in service of unique customer journey needs
• Work across accounts to oversee the creation of emails, forms, landing pages, reports, and other related infrastructure to optimize performance of our marketing efforts
• Build custom multi channel reports and implement reporting processes that capture key insights, and define account success, while also identifying opportunities for continued improvements in efficiency, effectiveness, and impact of the complex, consumer-centric marketing strategies
• Maintain data hygiene and data/list integrity standards, including managing data and integrations between marketing and sales platforms (Hubspot, Salesforce, Marketo, Pardot, etc), and creating standards if they do not exist
• Participate in campaign planning to develop and maintain all project aspects, including timelines/schedules, budget, progress/status reports, and messaging/copy if needed.
• Identify customer segments for targeted marketing programs and plan consumer loyalty and engagement programs to deliver ROI-positive results
• Identify and mitigate risk, specifically how CRM changes may impact reporting and other processes; support account manager in managing client expectations, and ensuring client-delivery alignment between requirements and downstream deliverables.
• Craft service narratives to communicate what we are building in service of our client’s mission, the outcomes we deliver to our customers, and the continued value Logical Media Group can provide to increase client success
• Assist Account Management and Director of Growth with creating clear business cases for new engagement opportunities, and get buy-in from key clients and stakeholders
• Articulate business and functional requirements of CRM, engaging in strategic storytelling to align and inspire a wide range of internal and external stakeholders

Digital Marketing Manager, B2B Growth Marketing, Automation

Accountant

• Prepare comprehensive financial statements, including balance sheets, income statements, and cash flow statements, ensuring accuracy and timeliness.
• Conduct financial analysis to identify trends, variances, and opportunities for clients to improve their financial position.
• Manage and execute account reconciliations, ensuring all financial records are precise and up-to-date, with discrepancies resolved promptly.
• Monitor and analyze expenses, ensuring adherence to budgetary guidelines and providing recommendations for cost-saving measures.
• Support the development of financial reports that aid in strategic decision-making.
• Assist in the preparation for external audits by providing auditors with necessary documentation and explanations.
• Work with clients and auditors to address audit findings and ensure compliance with regulatory standards.
• Prepare and review tax returns, ensuring compliance with local, state, and federal regulations.
• Stay informed about changes in tax laws to provide accurate and up-to-date advice.
• Build and maintain strong relationships with clients by understanding their business needs and providing timely, accurate accounting services as well as identifying areas of improvement and valuable insights for clients.
• Ensure accurate and organized documentation of financial transactions and client interactions.
• Respond promptly to client inquiries and ensure that all interactions reflect the firm’s commitment to excellent client service.
• Collaborate with cross-functional teams, such as business development, to provide comprehensive services and support client acquisition efforts.
• Provide guidance to junior accountants, reviewing their work for accuracy and compliance with accounting standards.
• Foster a collaborative work environment that supports professional growth.
• Ensure all financial activities comply with GAAP and other relevant regulations.
• Implement updates to maintain the highest standards of compliance and integrity.
• Utilize accounting software, including QuickBooks Online (QBO), Slack, Google G Suite, Monday.com, Tax Dome, ProConnect, and Zoom, to streamline financial processes.
• Use technology tools effectively to manage client accounts and maintain accurate financial records.
• Engage in ongoing learning and development to stay updated on industry best practices, emerging trends, and changes in accounting standards.

Senior Accountant

SEO Marketing

• Lead technical SEO audits, strategy development, and optimization initiatives across multiple client websites.
• Identify technical issues impacting crawlability, indexing, rankings, and user experience.
• Develop actionable SEO roadmaps based on performance data, technical findings, and client goals.
• Make final technical SEO decisions regarding implementation priorities, optimization approach, and execution standards.
• Escalate complex strategic decisions, risks, or resource constraints to the SEO Director or SEO Manager when necessary.
• Maintain ownership of technical SEO standards and best practices across all managed projects.
• Oversee execution of technical SEO improvements, including:
• - Site architecture and internal linking optimization
• - Including header and metadata optimization
• - Crawlability and indexation management
• - Redirect strategy and URL migrations
• - Page speed and Core Web Vitals optimization
• - Structured data and schema implementation
• - Image and media optimization
• - Canonicalization and duplicate content resolution
• - Ensure proper setup and validation of analytics, tracking systems, and search integrations.
• - Validate technical SEO readiness during website onboarding, migrations, and launches using standardized technical review processes.
• Plan, prioritize, and delegate technical SEO tasks to junior and mid-level SEO specialists.
• Create structured execution plans and task schedules aligned with client priorities and contract hours.
• Review completed work to ensure accuracy, quality, and adherence to SEO best practices.
• Mentor team members and provide technical guidance to improve team capabilities.
• Maintain accountability for team output quality and technical consistency.
• Estimate workload and plan technical SEO initiatives across a large portfolio of client websites.
• Allocate resources efficiently while aligning with client contract scopes and timelines.
• Identify when projects require additional resources or scope adjustments and escalate appropriately.
• Balance ongoing maintenance work with high-impact strategic initiatives.
• Maintain accountability for organic growth influenced by technical SEO improvements.
• Analyze performance trends to diagnose technical causes impacting rankings, traffic, and conversions.
• Recommend and implement technical solutions that support measurable organic performance gains.
• Contribute directly to client retention by ensuring technical SEO stability, performance improvements, and successful website launches.
• Support long-term SEO success through proactive technical monitoring and optimization.
• Ensure websites are technically prepared for modern search environments, including AI-driven search experiences and large language model (LLM) indexing.
• Implement structured data strategies that improve machine readability and AI interpretation of content.
• Optimize site architecture and technical signals to support AI Overviews and emerging search interfaces.
• Develop scalable technical frameworks that improve content accessibility for AI systems and search engines.
• Stay current with evolving AI search trends and integrate technical best practices into SEO workflows.
• Partner with content, development, and account management teams to execute technical initiatives.
• Translate complex technical findings into clear recommendations for non-technical stakeholders and clients.
• Provide technical guidance to support content strategy, site structure, and user experience improvements.
• Create and maintain technical SEO SOPs, onboarding checklists, and quality assurance workflows.
• Standardize technical review processes across all client websites.
• Build scalable systems and repeatable processes for managing technical SEO across large portfolios.

Digital Marketing Manager, B2B Growth Marketing, Automation

Senior Accountant

Technical SEO Manager