Junior SEO Strategist
Fire&Spark
WordPress
SEO Specialist – Franchise, Multi-Location Marketing
Location3
full-time
Posted on:
Location Type: Remote
Location: Remote • Colorado • 🇺🇸 United States
Visit company websiteSalary
💰 $50,000 - $70,000 per year
Job Level
JuniorMid-Level
About the role
- Develop and execute integrated SEO strategies for franchise and multi-location clients, driving measurable growth across national and local markets.
- Conduct keyword research and map SEO opportunities by category, region, and location.
- Optimize site architecture, on-page elements, and content for both enterprise visibility and local search performance.
- Collaborate with content, analytics, and development teams to implement technical SEO best practices.
- Lead and support LSEO content development, ensuring content aligns with search intent and franchise goals.
- Contribute to CRO strategies, including on-page testing, UX analysis, and conversion tracking.
- Apply and test emerging AI-driven tools to increase efficiency and performance in SEO and content workflows.
- Monitor performance using GA4, Search Console, SEMrush, Ahrefs, or Moz, providing actionable insights and recommendations.
- Partner with Paid Media, Local Listings, and Analytics teams to align SEO with cross-channel campaigns.
Requirements
- 2+ years (ideally 5+) of SEO experience in an agency or in-house digital marketing environment.
- Proven success in both enterprise SEO (large-scale optimization, content strategy, technical audits) and local SEO (Google Business Profiles, citations, localized content, NAP consistency).
- Experience managing SEO for franchise or multi-location brands strongly preferred.
- Strong understanding of how national and local search intersect to drive measurable results.
- Familiarity with CRO principles and willingness to grow in this area through structured team training.
- Enthusiasm for learning and applying AI tools to improve workflow and campaign efficiency.
- Advanced Excel or Google Sheets skills for analysis and reporting.
- Proficiency with Google Analytics, Search Console, SEMrush, Ahrefs, Moz, or similar tools.
- Strong communication, presentation, and client-facing skills.
- Self-starter with a proactive, solution-oriented mindset and passion for continuous learning.
Benefits
- Fully remote team (U.S. only)
- Every other Friday off
- Competitive benefits: medical, dental, vision, 401K match, wellbeing stipend, home-office reimbursement
- Annual in-person retreat + monthly virtual team events
- A culture built on curiosity, collaboration, and continuous improvement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOkeyword researchsite architecture optimizationon-page optimizationCRO strategiesUX analysisconversion trackingtechnical SEOcontent strategydata analysis
Soft skills
communication skillspresentation skillsclient-facing skillsproactive mindsetsolution-oriented mindsetenthusiasm for learningcollaborationleadershipself-starteradaptability
