Associate Director, SEO
Unlock Health
Digital Content & SEO Specialist
SharkNinja
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Manage & execute account set ups for all new product (NPD) and assortment changes for key accounts, including setup sheets & routing of visual content (gallery images, video, A+ premium), ensuring that content is best-in-class and optimized for conversion
- Lead end-to-end variation strategy for all SKUs in assortment
- Project manage all elements needed to support SKUs in digital retail, including marketing content, digital content including landing pages, display banners and all other forms of retailer creative
- Monitor digital shelf trends, share of voice, and conversion rate trends
- Conduct, develop, and implement SEO strategies
- Challenge retailer limitations to improve the way SharkNinja appears on the digital shelf to clearly differentiate and bring forward RTB in a clear way throughout digital shelf communication
- Develop & optimize brand store layout
Requirements
- Minimum 2 years experience managing content & SEO on Amazon
- Demonstrated success in managing large complex item catalogues within the consumer goods industry
- Strong analytical skills and ability to interpret data to drive strategic decision-making
- Familiarity working with third party platforms such as CommerceIQ, Pacvue Commerce, Stackline, etc.
- 4-year degree in relevant field
- Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition
Benefits
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- SharkNinja product discounts
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOdigital content managementproject managementdata analysisconversion optimizationcontent optimizationvariation strategyperformance marketingitem catalog managementbrand store layout development
Soft skills
analytical skillsstrategic decision-makingresults-oriented mindsetcommunicationproblem-solving
Certifications
4-year degree in relevant field
