Digital Content & SEO Specialist
SharkNinja
Associate Director, SEO
Unlock Health
full-time
Posted on:
Location Type: Remote
Location: Remote • Illinois, Tennessee • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Serve as the strategic lead on SEO and GEO initiatives across key client accounts, setting vision, frameworks, and success metrics that align with business goals.
- Partner with the group lead to evolve Unlock’s SEO practice, staying ahead of AI-driven search and identifying opportunities to innovate and differentiate.
- Collaborate cross-functionally with subject matter experts in content, creative, media, PR, demand generation, and analytics to integrate SEO into holistic marketing programs.
- Oversee advanced SEO initiatives: technical audits, content gap analysis, competitive assessments, page optimizations, content outlines, and performance measurement.
- Translate data into compelling narratives and insight-driven recommendations that influence executive-level client decision-making.
- Build long-term, trusted partnerships with clients by delivering measurable impact and thought leadership.
- Support new business growth by contributing SEO expertise to pitches, proposals, and consultative sales conversations.
Requirements
- 7–9+ years of progressive, full-time SEO experience, with a strong mix of technical and strategic expertise.
- Proven success managing SEO programs for mid-market to enterprise-level clients in an agency or consulting environment.
- Experience leading and growing high-performing teams with measurable business outcomes.
- Strong track record of building the business case for SEO, contributing to sales, and driving new opportunities.
- Mastery of SEO tools and analytics platforms (Google Analytics, Google Search Console, SEMrush, Screaming Frog, generative AI tools, etc.).
- Deep expertise in technical SEO, content optimization, and analytics.
- Proven ability to design and implement innovative SEO solutions in rapidly evolving environments.
- Exceptional communication skills—able to simplify complex concepts for senior and executive audiences.
- Adept at juggling multiple client engagements with strong prioritization and project management skills.
- Familiarity with project management systems.
- Google Analytics Certification preferred (required within first 6 months).
Benefits
- 📊 Resume Score Upload your resume to see if it passes auto-rejection tools used by recruiters Check Resume Score
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOtechnical SEOcontent optimizationanalyticsdata analysiscompetitive assessmentspage optimizationscontent gap analysisperformance measurementinnovative SEO solutions
Soft skills
communicationproject managementprioritizationcollaborationleadershiprelationship buildingstrategic thinkingnarrative developmentconsultative salesteam management
Certifications
Google Analytics Certification
