Location3

Account Manager

• Plan, build, and manage campaigns across Search, Local Services Ads, Performance Max, Demand Gen, YouTube, that are structured to hit client goals for lead volume, efficiency, or revenue growth
• Own ongoing campaign optimizations including keywords, bids, audiences, ad copy, and targeting
• Design and execute structured tests across ad copy, bidding strategies, audience segments, and campaign configurations using the TELO framework
• Monitor account health and budget pacing across your book of business
• Translate performance data into clear insights
• Partner with Senior Media Strategists and account teams to align search execution with broader client strategy

Paid Search Account Manager

Strategy

• Own the strategic relationship for a portfolio of franchise and multi-location accounts.
• Develop annual and quarterly marketing strategies that connect national brand priorities to local market performance, with clear KPIs, testing plans, and a defined path to optimization.
• Work cross-functionally with paid search, paid social, SEO, analytics, and technology teams to align execution with strategy and keep client goals at the center of every decision.
• Lead QBRs, performance reviews, and client presentations with a point of view, not just a report.
• Identify growth opportunities proactively, whether that's channel expansion, budget reallocation, or new service initiatives.

Account Strategy Director

Marketing

• Lead strategy for franchise and multi‑location client accounts, serving as the senior day‑to‑day strategic contact
• Partner with corporate marketing leaders to understand business goals, growth priorities, and brand requirements
• Develop annual and quarterly marketing strategies that connect national objectives to local performance outcomes
• Translate business goals into clear KPIs, testing plans, learning agendas, and optimization priorities
• Guide integrated planning across paid media, SEO, content, analytics, and technology teams
• Review performance trends and help teams prioritize optimization and experimentation
• Lead client presentations, including QBRs, performance reviews, and executive updates
• Ensure reporting clearly explains what happened, why it happened, and what actions should follow
• Oversee and guide budget management, pacing, scope changes, and SOW alignment in partnership with leadership
• Identify growth opportunities such as channel expansion, CRO improvements, and new service initiatives

Paid Search Account Manager

Account Strategy Director

Account Strategy Director – Franchise, Multi-Location Marketing