Location3

Financial Planning and Analysis

• Partner with the COO and senior leadership to develop and implement financial and operational strategies.
• Provide insights and recommendations on budgeting, resource allocation, and organizational performance metrics.
• Maintain strong communication with executive leadership on critical financial and administrative issues.
• Oversee all financial planning, reporting, and analysis, including budgeting, forecasting, and cash flow management.
• Ensure compliance with accounting standards, tax regulations, and internal controls.
• Manage relationships with external auditors, banks, and financial institutions.
• Direct HR strategy, including talent acquisition, employee engagement, compensation, and benefits programs.
• Oversee IT infrastructure, systems security, and technology strategy to support business operations.
• Develop and implement policies and procedures to improve efficiency across Finance, HR, and IT.

Director of Finance and Administration

Marketing

• Conduct daily outreach to assigned franchise owners via scheduled calls, emails, and virtual meetings
• Serve as a trusted marketing coach—educating clients on LOCALACT programs, local advertising, and ways to maximize marketing investment
• Analyze campaign performance and communicate insights in clear, actionable terms
• Recommend strategies to increase visibility, engagement, and return on investment
• Maintain detailed records of all communication and recommendations in Zendesk
• Execute outreach plans provided by the Advisor Team Manager, prioritizing locations with the highest growth potential
• Support client retention by addressing questions and reinforcing value through measurable results
• Partner with internal teams (Paid Media, SEO, Local Listings) to ensure a unified marketing approach for each brand

Local Marketing Advisor – Franchise Marketing Coach

SEO Marketing

• Develop and execute integrated SEO strategies for franchise and multi-location clients, driving measurable growth across national and local markets.
• Conduct keyword research and map SEO opportunities by category, region, and location.
• Optimize site architecture, on-page elements, and content for both enterprise visibility and local search performance.
• Collaborate with content, analytics, and development teams to implement technical SEO best practices.
• Lead and support LSEO content development, ensuring content aligns with search intent and franchise goals.
• Contribute to CRO strategies, including on-page testing, UX analysis, and conversion tracking.
• Apply and test emerging AI-driven tools to increase efficiency and performance in SEO and content workflows.
• Monitor performance using GA4, Search Console, SEMrush, Ahrefs, or Moz, providing actionable insights and recommendations.
• Partner with Paid Media, Local Listings, and Analytics teams to align SEO with cross-channel campaigns.

SEO Specialist – Franchise, Multi-Location Marketing

Vice President

• Lead Location3’s digital transformation and define and execute the agency’s digital roadmap aligned with business goals.
• Champion the integration of AI technologies into marketing and media operations and identify and deploy AI tools to enhance campaign performance, customer insights, and operational efficiency.
• Lead the development of data-driven, automated, and personalized marketing strategies and oversee media planning and buying with a focus on ROI and audience engagement.
• Collaborate with data science and engineering teams to build proprietary AI solutions.
• Serve as a strategic advisor to clients on digital transformation and media strategy and present digital vision and performance metrics to executive leadership and stakeholders.
• Lead, manage, and mentor a high-performing digital team across strategy, media, and technology and foster a culture of innovation, agility, and continuous learning.
• Ensure alignment across cross-functional teams, support professional growth, and deliver high-performance campaigns that elevate client success.
• Reports directly to the Chief Operating Officer (COO) and is part of the senior leadership team.

Director of Finance and Administration

Local Marketing Advisor – Franchise Marketing Coach

SEO Specialist – Franchise, Multi-Location Marketing

VP, Digital Strategy