Location3

Marketing

• Support Local Marketing Managers by assisting franchisees with LOCALACT questions, follow ups, and education.
• Participate in scheduled calls and outreach focused on explaining performance results and next steps already defined by the Manager.
• Help franchisees understand LOCALACT dashboards, reports, and basic paid and organic performance metrics.
• Reinforce campaign updates, recommendations, and action items provided by the Local Marketing Manager.
• Support onboarding, enrollment, walkthroughs, and ongoing platform education for LOCALACT users.
• Answer common questions related to performance data, reports, budgets, and platform functionality.
• Monitor conversations for confusion, friction, or unresolved issues and flag them for the Manager.
• Escalate complex, sensitive, or high-risk situations to the Local Marketing Manager or Client Services Manager.
• Create, update, and manage Zendesk tickets related to advisor interactions and follow ups.
• Document conversations, questions, and outcomes to ensure continuity across teams.
• Provide overflow call coverage when Local Marketing Managers reach capacity.
• Follow established playbooks, processes, and service standards to ensure consistent support.
• Contribute feedback to improve advisor resources, FAQs, and training materials.

Local Marketing Coordinator

• Serve as the primary Local Marketing Manager and point of contact for assigned enterprise client teams and their franchisees.
• Act as a strategic advisor and performance partner to franchise owners, helping them understand results and take clear, prioritized action.
• Carry the highest call volume for assigned accounts until capacity is reached.
• Lead recurring coaching and performance calls focused on local marketing results, execution quality, and growth opportunities.
• Analyze LOCALACT performance data, paid and organic KPIs, and location-level trends to identify gaps, risks, and upside.
• Translate performance insights into clear action plans aligned to enterprise and brand goals.
• Input, approve, and manage campaign changes, budget adjustments, targeting updates, and optimizations within LOCALACT.
• Support franchisees in executing enterprise initiatives, promotions, and system-wide marketing programs at the local level.
• Translate corporate and enterprise marketing strategy into practical, actionable local execution guidance.
• Monitor account health and proactively identify performance risk, underperformance patterns, and expansion opportunities.
• Coordinate with Paid Media, SEO, analytics, Strategy Directors, and Operations teams to ensure accurate data and aligned execution.
• Determine when to involve Local Marketing Coordinators for education, onboarding, or overflow support.
• Escalate complex, sensitive, or high-risk situations to the Local Strategy Manager when appropriate.
• Review Zendesk activity tied to assigned accounts to identify themes, friction points, and early risk signals.
• Document recommendations, action plans, follow-ups, and outcomes to ensure continuity and accountability.
• Contribute to the ongoing improvement of LOCALACT playbooks, performance frameworks, and service standards.

Local Marketing Manager

Business Development Rep

• Lead new business development efforts for enterprise, franchise, and multi‑location prospects
• Own end‑to‑end sales cycles including prospecting, discovery, audits, proposals, and close
• Serve as the primary sales lead in executive‑level prospect conversations and negotiations
• Conduct strategic discovery and lead audit presentations that align marketing solutions to business outcomes
• Maintain a healthy, well‑qualified pipeline with clear next steps and disciplined follow‑through
• Partner with executive leadership on high‑priority and complex opportunities
• Develop and maintain accurate pipeline reporting and revenue forecasting
• Identify and address stalled opportunities through strategic problem‑solving and executive engagement
• Collaborate with strategy and delivery teams to ensure alignment between what is sold and what is delivered
• Provide feedback on positioning, pricing, and go‑to‑market approach based on market response
• Represent Location3 with confidence, credibility, and professionalism in all prospect interactions

Director, Business Development

Data Analyst

• Lead all Google Tag Manager implementations and governance
• Deploy and QA conversion tracking across Google, Meta, Microsoft, and programmatic
• Build and maintain event tracking (forms, calls, chat, store locator, engagement actions)
• Troubleshoot attribution discrepancies and platform mismatches
• Own GA4 data integration into Power BI
• Build and maintain scalable Power BI dashboards (internal + client-facing)

Digital Analytics Manager

Director

• Lead audience and journey strategy initiatives including audience frameworks and journey mapping
• Own omnichannel strategy across paid search, paid social, programmatic display, video, CTV, and owned media channels
• Design scalable media strategies that support franchise and multi‑unit business models while maintaining local relevance
• Establish standards for testing, optimization, performance management, and media quality across channels
• Partner with the Marketing Technology team to support closed‑loop measurement, attribution approaches, and dashboards tied to business outcomes

Local Marketing Coordinator

Local Marketing Manager

Director, Business Development

Digital Analytics Manager

Director of Media Strategy