Marketo administration : Configure programs, build smart campaigns, manage templates, troubleshoot automation workflows, and maintain platform health.
Build and QA email campaigns, landing pages, forms, and nurture programs in partnership with our vendor partners (Nvish).
Monitor and troubleshoot integrations between Marketo, Salesforce, Qualified, LeanData, and other MarTech tools.
Identify opportunities to streamline workflows, improve automation efficiency, and enhance campaign performance.
Maintain comprehensive documentation of platform configurations, processes, and best practices.
Monitor data quality, identify and resolve duplicates, manage data enrichment workflows (ZoomInfo), and ensure field mapping accuracy.
Support GDPR and data privacy compliance including consent management, data subject requests, and lead upload reviews.
Build target lists, manage segmentation logic, validate suppression rules, and ensure campaign targeting accuracy.
Conduct regular audits of lead lifecycle stages, field usage, and data integrity across systems.
Review campaign builds for accuracy including segmentation logic, suppression lists, UTM parameters, form configurations, and routing rules.
Test user experiences across email rendering, form submissions, landing page functionality, and chat routing.
Track campaign performance, monitor deliverability metrics, validate conversion tracking, and identify issues requiring troubleshooting.
Enforce naming conventions, folder structures, documentation requirements, and operational best practices.
Serve as day-to-day liaison with Nvish (campaign execution partner), coordinating workload, reviewing deliverables, and providing feedback.
Partner with Demand Gen, Sales Ops, RevOps, and other stakeholders on campaign execution, data requirements, and system enhancements.
Manage timelines, communicate status updates, and ensure deliverables meet quality standards and deadlines.
Build and maintain operational dashboards in Salesforce and Marketo for campaign performance, funnel metrics, and data quality.
Support the Senior Manager with campaign performance analysis, data pulls, and reporting requests.
Identify trends, anomalies, and optimization opportunities in campaign data.

Requirements

2-4 years of hands-on marketing operations experience with demonstrable expertise in marketing automation platforms.
Marketo expertise required : Proven experience building campaigns, managing automation workflows, and administering Marketo instances.
Marketo Certified Expert or equivalent certification strongly preferred.
Salesforce proficiency : Strong understanding of Salesforce objects (Leads, Contacts, Accounts, Campaigns, Opportunities), SFDC-Marketo sync, and CRM data management.
Technical aptitude : Comfortable with HTML/CSS basics, API concepts, data imports/exports, and troubleshooting technical issues.
Data-driven mindset : Strong analytical skills with ability to work with large datasets, identify data quality issues, and draw insights from campaign metrics.
Extreme attention to detail : QA-oriented mindset with ability to catch errors, validate logic, and ensure accuracy in high-stakes campaign launches.
Project management skills : Ability to manage multiple concurrent projects, prioritize competing demands, and deliver on deadlines.

Benefits

Work with talented, collaborative, and friendly people who love what they do.
We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives.
Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.
Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead.
Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers).
A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

Marketo administrationemail campaign buildingautomation workflowsdata quality managementHTMLCSSAPI conceptsdata importsdata exportscampaign performance analysis

Soft skills

attention to detailanalytical skillsproject managementcommunicationcollaborationtroubleshootingworkflow optimizationdocumentationtime managementproblem-solving

Certifications

Marketo Certified Expert