Little Sprouts, LLC

Senior Marketing Manager

Little Sprouts, LLC

full-time

Posted on:

Origin:  • 🇺🇸 United States • Massachusetts

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Salary

💰 $80,000 - $110,000 per year

Job Level

Senior

About the role

  • Manages online presence through owned and unowned channels
  • Manage the company’s website, ensuring it is engaging, informative, and optimized for conversions
  • Oversee social media strategy, engagement, and paid advertising efforts to build a strong online presence
  • Oversee the planning, execution, and analysis of marketing campaigns across various channels (digital, social media, email, etc.)
  • Track and analyze key performance indicators (KPIs) to measure the success of marketing efforts and optimize strategies
  • Working closely with sales, operations, and other teams to ensure alignment, cohesive messaging, and that marketing efforts align with sales goals
  • Create sales enablement collateral and manage a content library that aligns with the sales process
  • Partner with the sales team to create targeted campaigns that increase inquiries and enrollments
  • Oversee digital marketing efforts, including SEO, PPC, social media, email marketing, and website optimization to attract new leads
  • Oversee lead nurturing strategy, developing content and campaigns to nurture leads through the sales funnel
  • Manage performance agency relationships, optimize, and report on performance of digital advertising campaigns
  • Manage digital marketing agency relationships, coordinating with marketing team members on content creation
  • Monitor and analyze marketing performance metrics, using data to optimize campaigns and improve ROI

Requirements

  • Bachelor's degree in marketing, or a related field required
  • 7+ years of experience in digital or performance marketing
  • Proven track record of managing and executing successful SEM, Paid Social, and Programmatic campaigns across B2C
  • Strong analytical skills with proficiency in CRM systems, Google Analytics, Google Ads, Meta Ads, and marketing automation tools
  • Excellent project management skills, with the ability to manage multiple projects and deadlines
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments
  • Strategic thinker that can see beyond the day-to-day to successfully balance reaching marketing goals, telling compelling stories, and creating a strong brand