Lion People Global

Digital Marketing

• Set our crowdsourcing platform’s B2C Marketing Strategy: Collaborate with internal stakeholders to align marketing initiatives with brand and business goals.
• Lead Market Research Initiatives: Conduct and oversee market research to identify trends, opportunities, and customer insights.
• Create Content Strategy and Calendar: Develop and manage an ongoing content strategy and calendar to ensure consistent and engaging brand messaging.
• Manage Paid Media Campaigns: Plan, execute, and optimize paid media campaigns across various platforms to maximize ROI.
• Oversee Marketing Budget: Work closely with leadership to manage and allocate the marketing budget effectively.
• Track and Optimize Campaigns: Partner with the Data and Analytics team to monitor campaign performance and implement optimizations.
• Suggest and Implement New Communication Channels: Proactively identify and integrate new channels to enhance brand communication.
• Collaborate with Community and Reputation Management Teams: Ensure consistent brand communication standards across all touchpoints.
• Oversee Brand Design and Direction: Guide the brand's visual and strategic direction to maintain a cohesive and impactful presence.

Digital Marketing Manager

Account Executive

• Own and grow strategic relationships within the strategic account
• Drive sales of AI data services, including data collection and annotation
• Identify, scope, and close large, multi-year, high-value deals
• Collaborate closely with delivery and global operations teams
• Lead pricing discussions, proposals, and contract negotiations

Account Executive – AI Data Services

Translator

• Set the strategic vision for localisation and content management, defining best practices that balance quality, speed, and scalability.
• Act as the key communication bridge between internal teams (product, marketing, operations, engineering) and external vendors, ensuring alignment, transparency, and stakeholder buy-in.
• Manage and optimise localisation workflows — from project scoping to delivery — across all content types and languages.
• Oversee translation management systems (we use XTM) and related tools (Rigi) to streamline and improve the localisation process.
• Handle large volumes of data from internal multilingual content systems, reporting on performance, efficiency, and quality metrics.
• Develop and maintain linguistic assets, including glossaries, tone of voice, and style guides across markets.
• Lead and mentor internal and external localisation contributors, ensuring consistent standards and performance.
• Champion process improvement and automation, exploring opportunities for platform integrations and future system enhancements.
• Report regularly on localisation progress, tracking budgets, spend, and quality — providing actionable insights to leadership and stakeholders.
• Drive alignment and advocacy, promoting the value of localisation and content excellence across the organisation.
• Vendor management: oversee relationships with multiple localisation vendors and freelancers, ensuring quality, consistency, and efficiency; you’ll also have the opportunity to influence vendor selection, performance evaluation, and strategic partnerships as the localisation function evolves.

Digital Marketing Manager

Account Executive – AI Data Services

Content & Localization Manager