Marketing Director – Americas, EMEA

Lion People Global

Marketing Director leading B2B marketing strategy for AI Data Services across EMEA. Driving research-led marketing initiatives and content development for technical audiences.

Posted 7/15/2026full-timeRemote • 🇪🇺 Anywhere in EuropeLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategy and execution, particularly in AI Data Services and enterprise technology. Proficient in developing compelling messaging and content that resonates with technical audiences and supports sales enablement.

Highest-signal resume keywords

B2B Marketing ExperienceProduct MarketingContent StrategyCampaign ExecutionSales Enablement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PositioningMessagingContent DevelopmentMarket ResearchData Services MarketingAI MarketingSaaS MarketingTechnical CommunicationAccount-Based MarketingCommercial Messaging

Soft Skills

Strong Writing SkillsCommunication SkillsStorytelling Skills

Tools & Technologies

WebinarsEmail CampaignsSales DecksLinkedIn ContentEvent Materials

Industry Keywords

AIData ServicesEnterprise TechnologyCloudLocalization Technology

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the marketing strategy and execution plan for Our Client’s AI Data Services business.
Develop positioning and messaging for AI data, multilingual AI, speech/audio, expert review, data quality, and managed data services.
Translate complex technical capabilities into clear commercial value propositions for technical and executive buyers.
Build marketing assets for technical audiences, including AI researchers, ML teams, data science teams, product teams, and engineering leaders.
Lead research-led marketing initiatives, including insight reports, benchmark-style content, technical explainers, market perspectives, and thought leadership.
Create and execute campaigns targeting priority customer segments and strategic accounts.
Develop high-quality content, including web pages, sales decks, one-pagers, case studies, white papers, email campaigns, LinkedIn content, webinars, and event materials.
Support account-based marketing and sales enablement for strategic AI and enterprise technology accounts.
Build customer proof points, case studies, success stories, and reusable narratives from active and completed customer work.
Own the AI Data Services website content strategy and improve how Our Client presents its capabilities online.
Partner closely with Sales, Solutions, Operations, and senior leadership to align marketing activity with commercial priorities.

Requirements

What you’ll need

Significant B2B marketing experience in AI, data services, SaaS, enterprise technology, cloud, developer tools, technical services, localization technology, or a related field.
Experience marketing to technical or sophisticated enterprise buyers.
Strong experience in product marketing, positioning, messaging, content strategy, campaign execution, and sales enablement.
Proven ability to turn technical products, services, or capabilities into clear commercial messaging.
Experience owning both marketing strategy and hands-on execution.
Strong writing, communication, and storytelling skills.
Experience partnering with Sales, Solutions, Product, Operations, or senior leadership teams.
Commercial mindset with an understanding of how marketing supports pipeline, revenue, customer credibility, and account expansion.

Benefits

Comp & perks

Health insurance
Flexible work hours
Paid time off
Professional development opportunities