LINQM, Inc.

Growth Marketing

• Own total revenue strategy and P&Ls across TikTok Shop, Amazon, IG, Meta and DTC.
• Define and operate channel economics (CAC, MER, ROAS) and optimize media spend allocation.
• Build offer architecture, pricing, bundles, subscription strategy, and retention systems.
• Lead analytics & reporting: maintain dashboards, attribution models, weekly KPI cadence, and executive reporting.
• Manage creative testing framework and coordinate content/performance teams to scale winning assets.
• Implement growth loops between channels (TikTok → Amazon/DTC → paid/social).
• Drive subscription growth, repeat purchase rate, and MER efficiency.
• Set testing roadmap (creative hooks, landing pages, promotions) and prioritize scaleable winners.
• Hire, mentor, and align cross‑functional partners (media, creative, influencer, product, supply).

Head of Growth

Head of Department

• Manage the Amazon business end-to-end, including oversight of budgeting, P&L, and strategic growth planning.
• Develop and implement an ASIN strategy focused on category segmentation, lifecycle management, and portfolio optimization.
• Handle product detail pages (PDPs) with optimized content, A/B testing, and conversion tracking.
• Interface directly with Amazon teams to address operational concerns, manage escalations, and secure promotional placements.
• Monitor Seller Central inventory reports to maintain optimal stock levels.
• Coordinate with the supply chain team to forecast inventory needs and reduce overstock or stockout risks.
• Oversee Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) models for efficiency.
• Create and optimize Brandstore, A+ Content, including Premium A+ modules, for enhanced product visibility and conversion rates.
• Maintain the online catalog with accurate and updated pricing, images, videos, and enhanced brand storytelling.
• Manage customer service operations via Seller Central’s communication tools, ensuring timely resolution of customer queries and disputes.
• Implement strategies to improve customer experience and improve/increase and manage reviews to maintain a positive account health rating.
• Organize sales events (eg Prime Day, Black Friday) and collaborate with internal teams for aligned messaging and strategies.
• Track key performance indicators (KPIs) for ASIN performance, ad spend ROI, and overall account health.
• Present detailed weekly and monthly reports to executive leadership, identifying trends, risks, and opportunities.
• Hire, train, and mentor team members to build a high-performing Amazon team.
• Develop standard operating procedures (SOPs) for managing Seller Central and ad campaigns.
• Ensure compliance with Amazon policies and brand registry protection initiatives.
• Be on the forefront of new tools and beta opportunities that could benefit the channel.

Head of Amazon

Chief Marketing Officer

• Own the end-to-end strategy, execution, and optimization of our creator ecosystem and social commerce initiatives.
• Design and execute a comprehensive, tiered influencer strategy (spanning mega, macro, micro, and nano creators) that supports both DTC growth and Target retail velocity.
• Build dedicated geographic and national creator campaigns designed specifically to drive foot traffic, store localization awareness, and sell-through at Target.
• Scale a massive, always-on organic product seeding engine optimized for high-volume UGC generation, positive sentiment, and community building.
• Own the P&L, commercial strategy, and operational execution for TikTok Shop (Product Card, Live Shopping, and Creator Affiliate Plan).
• Build, manage, and aggressively scale a massive network of TikTok Shop affiliate creators, utilizing automated outreach, commission optimization, and custom sample distribution.
• Conceptualize and oversee a weekly live streaming schedule, managing external agencies, internal hosts, product mapping, and exclusive flash promotions.
• Direct the continuous production of high-converting, entertainment-first creator content optimized for organic virality and paid media Whitelisting/Spark Ads.
• Recruit, mentor, and elevate a dedicated, agile internal team of managers and coordinators, while managing specialized external agency partners.

Head of Growth

Head of Amazon

Director of Influencer, Creator, Tiktok Shop Marketing