Director of Influencer, Creator, Tiktok Shop Marketing

LINQM, Inc.

Director of Influencer Marketing leading campaigns for a high-growth skincare brand. Overseeing strategy, executions, and analytics for influencer and social commerce initiatives.

Posted 7/30/2026full-timeLos Angeles • California • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing influencer marketing strategies and social commerce initiatives, with a strong focus on TikTok Shop and creator engagement. Proven ability to manage P&L, optimize campaigns, and lead teams to drive significant retail growth.

Highest-signal resume keywords

Influencer Marketing LeadershipTikTok Shop StrategyCreator Tracking PlatformsP&L ManagementCampaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Influencer Campaign DevelopmentSocial Commerce StrategyP&L ManagementContent CreationData Analysis

Soft Skills

Team LeadershipMentoringCollaborationCommunication

Tools & Technologies

CreatorIQGrinTribe DynamicsTikTok Shop Analytics

Industry Keywords

Beauty MarketingDTC GrowthRetail VelocityUser-Generated ContentInternet Culture

Tech Stack

Tools & technologies

FlashSpark

About the role

Key responsibilities & impact

Own the end-to-end strategy, execution, and optimization of our creator ecosystem and social commerce initiatives.
Design and execute a comprehensive, tiered influencer strategy (spanning mega, macro, micro, and nano creators) that supports both DTC growth and Target retail velocity.
Build dedicated geographic and national creator campaigns designed specifically to drive foot traffic, store localization awareness, and sell-through at Target.
Scale a massive, always-on organic product seeding engine optimized for high-volume UGC generation, positive sentiment, and community building.
Own the P&L, commercial strategy, and operational execution for TikTok Shop (Product Card, Live Shopping, and Creator Affiliate Plan).
Build, manage, and aggressively scale a massive network of TikTok Shop affiliate creators, utilizing automated outreach, commission optimization, and custom sample distribution.
Conceptualize and oversee a weekly live streaming schedule, managing external agencies, internal hosts, product mapping, and exclusive flash promotions.
Direct the continuous production of high-converting, entertainment-first creator content optimized for organic virality and paid media Whitelisting/Spark Ads.
Recruit, mentor, and elevate a dedicated, agile internal team of managers and coordinators, while managing specialized external agency partners.

Requirements

What you’ll need

7–10+ years of beauty marketing experience, with a minimum of 4 years specifically leading influencer marketing or social commerce at a consumer goods brand doing $50M+.
Proven Track Record: Demonstrated success building and scaling a highly profitable TikTok Shop framework (Affiliate & Live) from the ground up.
Proven experience building influencer campaigns that directly move the needle for mass or prestige retail partners (experience supporting Target or Sephora/Ulta launches is a massive plus).
Expert fluency in creator tracking platforms (e.g., CreatorIQ, Grin, Tribe Dynamics) and TikTok Shop analytics backends.
Deeply entrenched in internet culture, trends, and aesthetics.

Benefits

Comp & perks

Competitive base salary commensurate with mid-sized, high-growth beauty brands in the LA market.
Robust personal and company performance-based bonus structure.
Comprehensive health, dental, and vision insurance.
Generous paid time off, mental health days, and an annual skincare stipend.
Fast-paced, entrepreneurial environment with a direct line to executive leadership.