Develop and optimize the customer journey: Build targeted campaigns for every stage of the customer lifecycle—onboarding, engagement, renewal, and advocacy.
Drive customer engagement and product adoption: Leverage data insights to craft strategies that boost adoption, satisfaction, and retention.
Design cross-sell and upsell programs: Partner with Product and Sales to identify key opportunities and launch campaigns.
Create compelling customer content: Work with Product Marketing to produce customer-focused content.
Collaborate across teams: Partner with GTM, Customer Success, and Product teams to ensure consistent messaging and alignment on retention goals.
Measure and report success: Define and analyze KPIs to evaluate program effectiveness and share insights.
Champion the voice of the customer: Collect feedback, track behavior, and document success stories.
Requirements
3–5 years of experience in lifecycle or customer marketing in B2B SaaS.
Proven success developing campaigns that drive adoption, retention, and expansion.
Strong analytical skills with the ability to interpret customer data and translate it into actionable insights.
Excellent written and verbal communication skills, with the ability to craft engaging, customer-focused content.
Background in SaaS and B2B spaces.
Familiarity with customer journey mapping, churn analysis, and customer health scoring.
Highly organized and capable of managing multiple projects simultaneously in a fast-paced environment.
Benefits
Fully remote position
Stock options
Flexible PTO + 11 paid company holidays
Paid parental leave
Health, Dental, and Vision insurance
Employer-paid life and short-term disability coverage
401(k) with company match
Monthly wellness stipend
Professional development stipend
Pet insurance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.