Manager, B2B Revenue Marketing and Growth
slice
SQL
Senior Email Marketing Manager
Level Access
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
SQL
About the role
- Lead the end-to-end email communications strategy, from top-of-funnel campaigns to customer lifecycle programs.
- Partner with Sales, Product, and Customer Success to define targeting priorities and personalize campaigns based on business goals.
- Manage an email calendar covering newsletters, events, webinars, lifecycle journeys, and product launches.
- Work closely with Marketing Ops around systems, data and reporting.
- Design and implement multi-channel nurture programs tailored to buyer stages, personas, and customer needs.
- Manage all automated workflows, emails, and triggers in HubSpot.
- Deliver high-performing campaigns: newsletters, events & webinars, customer communications, product launches.
- Ensure scalability and consistency using a modular template system (HTML/CSS).
- Develop a data-driven segmentation strategy using firmographic, behavioral, and intent data.
- Build dynamic lists, smart rules, and personalization frameworks to improve engagement.
- Integrate product usage data and customer health metrics into segmentation and targeting strategies.
- Leverage AI-driven insights for predictive lead scoring, hyper-personalized content, and automated optimization.
- Establish a robust testing framework including A/B and multivariate testing.
- Collaborate with MOps to build dashboards and report on email and funnel metrics.
- Use insights to continuously optimize nurture programs, segmentation, and audience engagement strategies.
- Integrate product usage data into campaigns and deliver targeted product comms.
- Build onboarding, retention, and advocacy workflows based on customer health scores.
- Ensure compliance with GDPR, CAN-SPAM, CASL, and global privacy standards.
- Lead deliverability, sender reputation, and domain authentication (SPF, DKIM, DMARC).
- Be responsible for subscription preferences, consent management, and frequency caps.
- Maintain database quality and list hygiene for maximum performance.
- Ensure accessibility.
Requirements
- 5+ years running HubSpot Marketing Hub (Enterprise preferred)
- Shown success building end-to-end email communications strategies and high-performing nurture programs
- Expertise in segmentation, personalization, and audience management
- Experience using AI-driven tools for predictive scoring, personalization, and campaign optimization
- Hands-on HTML/CSS for email and landing page optimization
- Strong analytical skills and ability to deliver actionable insights via dashboards and reporting
- Experience integrating HubSpot with Salesforce, webinar/event tools, and BI platforms
- Experience in B2B SaaS or enterprise software marketing
- Familiarity with ABM programs and intent-based targeting (nice to have)
- Experience leading global programs with regional segmentation and localization (nice to have)
- Familiarity with Digital Accessibility (nice to have)
