Email Marketing Manager

• Lead the end-to-end email communications strategy, from top-of-funnel campaigns to customer lifecycle programs.
• Partner with Sales, Product, and Customer Success to define targeting priorities and personalize campaigns based on business goals.
• Manage an email calendar covering newsletters, events, webinars, lifecycle journeys, and product launches.
• Work closely with Marketing Ops around systems, data and reporting.
• Design and implement multi-channel nurture programs tailored to buyer stages, personas, and customer needs.
• Manage all automated workflows, emails, and triggers in HubSpot.
• Deliver high-performing campaigns: newsletters, events & webinars, customer communications, product launches.
• Ensure scalability and consistency using a modular template system (HTML/CSS).
• Develop a data-driven segmentation strategy using firmographic, behavioral, and intent data.
• Build dynamic lists, smart rules, and personalization frameworks to improve engagement.
• Integrate product usage data and customer health metrics into segmentation and targeting strategies.
• Leverage AI-driven insights for predictive lead scoring, hyper-personalized content, and automated optimization.
• Establish a robust testing framework including A/B and multivariate testing.
• Collaborate with MOps to build dashboards and report on email and funnel metrics.
• Use insights to continuously optimize nurture programs, segmentation, and audience engagement strategies.
• Integrate product usage data into campaigns and deliver targeted product comms.
• Build onboarding, retention, and advocacy workflows based on customer health scores.
• Ensure compliance with GDPR, CAN-SPAM, CASL, and global privacy standards.
• Lead deliverability, sender reputation, and domain authentication (SPF, DKIM, DMARC).
• Be responsible for subscription preferences, consent management, and frequency caps.
• Maintain database quality and list hygiene for maximum performance.
• Ensure accessibility.

Senior Email Marketing Manager

Email Marketing Specialist

Email Marketing Specialist

Email Marketing Coordinator

Digital Marketing Internship — Social Media & Email Marketing

Email Marketing, CRM Integration Specialist