Learneo

Regional Marketing Manager, Spanish Markets

Learneo

full-time

Posted on:

Location: 🇲🇽 Mexico

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Job Level

Mid-LevelSenior

About the role

  • Own go-to-market strategy, regional marketing execution, and support product localization for Spanish-speaking markets.
  • Lead planning, execution, and performance of marketing strategies in Spain and Mexico including SEO, paid media, influencer & affiliate marketing, content, and brand campaigns.
  • Localize product, pricing, features, messaging, and content to meet cultural, regulatory, and user expectations.
  • Monitor performance metrics including subscribers, churn, CAC, LTV, ROAS, engagement, and retention; iterate quickly to optimize.
  • Identify local partnerships, agencies, influencers, and organizations to boost awareness and community engagement.
  • Conduct market research and competitive analysis to spot opportunities, trends, and threats.
  • Collaborate cross-functionally with Product, Linguistics, Content, SEO, Global Marketing, Customer Success.
  • Support local analysts, freelancers and/or vendors to scale local execution capability.
  • Develop and present expansion strategy for additional Spanish-speaking markets (e.g. Chile, Colombia, Ecuador) in first year.
  • Serve as the bridge between global marketing strategy and local execution.

Requirements

  • Native Spanish speaker + fluent in English.
  • 6-10 years of marketing experience, ideally in regional / country roles.
  • Proven track record in Spain and/or Mexico for SEO, paid media, or brand growth.
  • Experience in localization (product, marketing, strategy).
  • Data-driven mindset: strong experience with subscription-related metrics such as CAC, LTV, ROAS; comfortable using analytics tools.
  • Strong cross-functional leadership and ability to manage remote/contracted team members.
  • Entrepreneurial spirit: ability to set direction, adapt, and execute fast with little oversight.
  • Bonus: Experience in SaaS, AI, EdTech, or consumer tech products.
  • Bonus: Exposure to LATAM markets beyond Spain & Mexico.
  • Bonus: Affiliate or influencer marketing experience in Spanish-speaking markets.
  • Bonus: Experience with scaling marketing operations / setting up local measurement/tracking.
  • Bonus: Familiar with content and community marketing in regional/local contexts.