Regional Marketing Manager
360 Social Agency
Regional Marketing Manager, Spanish Markets
Learneo
full-time
Posted on:
Origin: • 🇲🇽 Mexico
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own go-to-market strategy, regional marketing execution, and support product localization for Spanish-speaking markets.
- Lead planning, execution, and performance of marketing strategies in Spain and Mexico including SEO, paid media, influencer & affiliate marketing, content, and brand campaigns.
- Localize product, pricing, features, messaging, and content to meet cultural, regulatory, and user expectations.
- Monitor performance metrics including subscribers, churn, CAC, LTV, ROAS, engagement, and retention; iterate quickly to optimize.
- Identify local partnerships, agencies, influencers, and organizations to boost awareness and community engagement.
- Conduct market research and competitive analysis to spot opportunities, trends, and threats.
- Collaborate cross-functionally with Product, Linguistics, Content, SEO, Global Marketing, Customer Success.
- Support local analysts, freelancers and/or vendors to scale local execution capability.
- Develop and present expansion strategy for additional Spanish-speaking markets (e.g. Chile, Colombia, Ecuador) in first year.
- Serve as the bridge between global marketing strategy and local execution.
Requirements
- Native Spanish speaker + fluent in English.
- 6-10 years of marketing experience, ideally in regional / country roles.
- Proven track record in Spain and/or Mexico for SEO, paid media, or brand growth.
- Experience in localization (product, marketing, strategy).
- Data-driven mindset: strong experience with subscription-related metrics such as CAC, LTV, ROAS; comfortable using analytics tools.
- Strong cross-functional leadership and ability to manage remote/contracted team members.
- Entrepreneurial spirit: ability to set direction, adapt, and execute fast with little oversight.
- Bonus: Experience in SaaS, AI, EdTech, or consumer tech products.
- Bonus: Exposure to LATAM markets beyond Spain & Mexico.
- Bonus: Affiliate or influencer marketing experience in Spanish-speaking markets.
- Bonus: Experience with scaling marketing operations / setting up local measurement/tracking.
- Bonus: Familiar with content and community marketing in regional/local contexts.
