Learneo

Performance Marketing

• Lead the Paid Media budget plan and allocation strategy across products, geos, languages, and channels, optimizing for Return on Investment and Lifetime Value
• Own end-to-end campaign strategy and execution across multiple platforms: Google Search, DV360, PMax, Meta, UAC, and ASA, among others. From strategy and setup to bid management and creative testing programs.
• Own audience strategy across the funnel, including segmentation, remarketing, and lookalike audiences, to maximize reach efficiency and conversion
• Define the measurement framework: own attribution infrastructure, incrementality testing, and Marketing Mix Modeling (MMM) to ensure investment decisions are grounded in causal evidence. Work in close collaboration with the Data and Engineering team.
• Manage relationships with agencies, platform partnerships, and vendor agreements, including negotiations, renewals, and performance accountability
• Build, develop, and mentor the paid media team, set clear goals, improve ways of working, and create conditions for high performance
• Deliver regular performance reporting tied to business outcomes, CAC, ROAS, LTV, CPI, with clear recommendations for leadership and cross-functional stakeholders
• Continuously evaluate and pilot emerging ad formats, AI-powered campaign types (incl. AI Max), and platform innovations to keep the paid media function ahead of market shifts
• Articulate the investment plan and performance results in structured presentation and reporting formats
• Run structured A/B tests across ads, landing pages, and bidding strategies; translate results into scalable improvements
• Build and manage a global affiliate program, designing commission models that drive incremental sales
• Partner with Data, Product, Finance, and Legal to align paid media investments with broader growth and profitability goals

Manager, Paid Media