Learneo

Marketing

• Own go-to-market strategy, regional marketing execution, and support product localization for Spanish-speaking markets.
• Lead planning, execution, and performance of marketing strategies in Spain and Mexico including SEO, paid media, influencer & affiliate marketing, content, and brand campaigns.
• Localize product, pricing, features, messaging, and content to meet cultural, regulatory, and user expectations.
• Monitor performance metrics including subscribers, churn, CAC, LTV, ROAS, engagement, and retention; iterate quickly to optimize.
• Identify local partnerships, agencies, influencers, and organizations to boost awareness and community engagement.
• Conduct market research and competitive analysis to spot opportunities, trends, and threats.
• Collaborate cross-functionally with Product, Linguistics, Content, SEO, Global Marketing, Customer Success.
• Support local analysts, freelancers and/or vendors to scale local execution capability.
• Develop and present expansion strategy for additional Spanish-speaking markets (e.g. Chile, Colombia, Ecuador) in first year.
• Serve as the bridge between global marketing strategy and local execution.

Regional Marketing Manager, Spanish Markets