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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Paid Media and Growth Marketing, with a strong focus on campaign strategy, execution, and performance analysis across multiple platforms. Proven ability to lead teams, manage budgets, and optimize for key performance metrics such as CAC, ROAS, and LTV.
Highest-signal resume keywords
Paid Media ManagementAttribution ExpertiseCampaign Strategy DevelopmentCross-Functional CollaborationTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth MarketingPerformance MarketingMedia Mix ModelingIncrementality TestingFull-Funnel CampaignsAudience SegmentationA/B TestingAffiliate MarketingData AnalysisNegotiation
Soft Skills
Analytical MindsetPeer InfluenceMentoringCommunicationCollaboration
Tools & Technologies
Google AdsMeta AdsDV360GA4TikTok Ads ManagerLookerAI-Powered Campaign ToolsCreative Testing ProgramsPerformance DashboardsAd Formats
Industry Keywords
DTCB2CSubscription-Based Business ModelsGlobal Media StrategiesPaid Media Budget Planning
About the role
Key responsibilities & impact- Lead the Paid Media budget plan and allocation strategy across products, geos, languages, and channels, optimizing for Return on Investment and Lifetime Value
- Own end-to-end campaign strategy and execution across multiple platforms: Google Search, DV360, PMax, Meta, UAC, and ASA, among others. From strategy and setup to bid management and creative testing programs.
- Own audience strategy across the funnel, including segmentation, remarketing, and lookalike audiences, to maximize reach efficiency and conversion
- Define the measurement framework: own attribution infrastructure, incrementality testing, and Marketing Mix Modeling (MMM) to ensure investment decisions are grounded in causal evidence. Work in close collaboration with the Data and Engineering team.
- Manage relationships with agencies, platform partnerships, and vendor agreements, including negotiations, renewals, and performance accountability
- Build, develop, and mentor the paid media team, set clear goals, improve ways of working, and create conditions for high performance
- Deliver regular performance reporting tied to business outcomes, CAC, ROAS, LTV, CPI, with clear recommendations for leadership and cross-functional stakeholders
- Continuously evaluate and pilot emerging ad formats, AI-powered campaign types (incl. AI Max), and platform innovations to keep the paid media function ahead of market shifts
- Articulate the investment plan and performance results in structured presentation and reporting formats
- Run structured A/B tests across ads, landing pages, and bidding strategies; translate results into scalable improvements
- Build and manage a global affiliate program, designing commission models that drive incremental sales
- Partner with Data, Product, Finance, and Legal to align paid media investments with broader growth and profitability goals
Requirements
What you’ll need- 7-12 years in Paid Media, Growth Marketing and Performance Marketing.
- Full-funnel campaigns and global media strategies knowledge
- Proven track record managing large-scale paid campaigns across multiple channels
- Strong analytical mindset with expertise in attribution, media mix modeling, incrementality and full-funnel metrics
- Experience working with cross-functional teams with strong bias to negotiation and peer influence
- Comfortable with data platforms, dashboards, and a hands-on approach to tools such as Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker
- Experience with Affiliate marketing
- Background on DTC and B2C. Previous experience on subscription-based business models desired.
- Managerial experience with remote teams
- Experience on selecting and managing Media Agencies overseas
- Familiarity with AI and writing tools is a bonus.
Benefits
Comp & perks- Competitive salary and annual bonus
- Medical coverage
- Life and accidental insurance
- Vacation & leaves of absence (menstrual, flexible, special, and more!)
- Developmental opportunities through education & developmental reimbursements & professional workshops
- Maternity & parental leave
- Hybrid & remote model with flexible working hours
- On-site & remote company events throughout the year
- Tech & WFH stipends & new hire allowances
- Employee referral program
- Premium access to Quillbot