Paid Media Analyst
Anteriad
Job Level
SeniorLead
About the role
- Spearhead establishment and growth of Search Engine Marketing (SEM) business segment targeting small, independent retailers
- Develop and execute comprehensive SEM strategy including keyword research, campaign planning, budget allocation, and performance analysis scaled across hundreds of retailers
- Oversee creation, implementation, and optimization of SEM campaigns across platforms (Google Ads, Meta, Bing)
- Analyze ongoing campaigns and continuously improve performance based on reporting and latest trends
- Identify and target potential clients within the small retailer segment; establish partnerships and foster relationships to drive growth
- Recruit, develop, and lead a dedicated SEM team as the business segment expands
Requirements
- Proven track record (7+ years) in a client-facing SEM role
- Extensive knowledge of SEM platforms and tools (Google Ads, Bing Ads, Meta, keyword research tools, analytics platforms)
- Strong analytical skills with the ability to interpret data and derive actionable insights
- Exceptional communication and presentation skills
- Extensive experience in building and leading teams, setting culture, tools, and processes
- Entrepreneurial mindset; ability to thrive in a startup environment, demonstrating initiative, creativity, and adaptability
- Experience introducing and managing processes to enhance productivity and quality
