Senior Manager, Digital Marketing

Benevity

full-time

Posted on: 9/6/2025

Location: 🇺🇸 United States

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Senior

About the role

Own Benevity’s digital ecosystem: website, paid media, and email programs
Lead organic growth initiatives, conversion rate optimization, paid campaigns, and lifecycle marketing programs
Manage Benevity’s digital agency (SEO & paid media) ensuring ROI and alignment with strategy
Lead, coach, and develop a team of specialists
Drive strategy and execution for website optimization and experimentation in Webflow, organic search with SEO agency using Semrush, paid media on Google and LinkedIn, and email & lifecycle marketing through Marketo
Analyze performance data and report progress weekly providing insights and recommendations to leadership
Collaborate with cross-functional teams to support integrated campaigns that drive pipeline
Ensure all digital touchpoints reflect Benevity’s brand, voice, and commitment to purpose-driven impact
Own budget allocation across digital programs investing where performance is strongest

7+ years of experience in driving marketing results, website growth and conversion, and campaign planning and testing
At least 3+ years leading teams
Proven track record managing websites, paid advertising, and email/lifecycle marketing at a B2B SaaS company
Expertise with Webflow, Semrush, Google Ads, LinkedIn Ads, Marketo, Salesforce, and ideally 6sense
Strong analytical and experimental mindset; experience testing hypotheses and iterating
Experience managing agencies, budgets, and performance-driven campaigns
Excellent cross-functional collaboration skills; ability to influence and partner across marketing and the organization
Strong communication and project management skills; highly organized and detail-oriented
Passion for coaching and developing talent, building a high-performing team culture
Deep understanding of B2B buyer journeys and personas