Leap Tools

SEO Marketing

• Spearhead establishment and growth of Search Engine Marketing (SEM) business segment targeting small, independent retailers
• Develop and execute comprehensive SEM strategy including keyword research, campaign planning, budget allocation, and performance analysis scaled across hundreds of retailers
• Oversee creation, implementation, and optimization of SEM campaigns across platforms (Google Ads, Meta, Bing)
• Analyze ongoing campaigns and continuously improve performance based on reporting and latest trends
• Identify and target potential clients within the small retailer segment; establish partnerships and foster relationships to drive growth
• Recruit, develop, and lead a dedicated SEM team as the business segment expands

SEM Manager