LeadingResponse

Account Manager

• Assist Sales in completing seminar campaign order details by communicating with clients by phone and or email
• Establish, maintain and foster good working relationships with each client
• Build client’s trust and confidence by providing timely, accurate, and superior service
• Create, communicate and execute seminar campaign deadlines with client to ensure proper delivery of product to meet client expectations
• Coordinate/Manage 90+ seminar campaigns a month simultaneously from point of order received through product delivery
• Able to work in a high paced environment alongside professional sales people in a clean professional office setting
• Enter and track all seminar campaigns into businesses management system
• Manage customer relationship and act as a liaison between client and sales representatives

General

• Build and deploy email marketing campaigns from audience selection and segmentation through scheduling, QA, and deployment.
• Design email templates independently, ensuring layouts render correctly across mobile and desktop environments.
• Design ad creative for social and display channels, from concept through final production.
• Use AI writing tools to develop and iterate on copy for emails, ads, and other campaign assets.
• Manage and maintain a library of HTML email templates, landing pages, and forms.
• Identify, export, and manage email lists and segments by campaign to ensure the right message reaches the right audience.
• Build and execute an A/B testing calendar covering subject lines, audience segments, creative, offers, and CTAs, and translate results into recommendations.
• Monitor campaign performance across key metrics and bring forward data-informed ideas to improve results on an ongoing basis.
• Document email marketing processes, best practices, and campaign procedures to support consistency across the team.
• Stay current on email deliverability standards, design trends, and AI tool capabilities, and apply relevant updates to your work.

Email Specialist

Social Media Manager

• Own the strategy, execution, and optimization of paid social campaigns focused on lead generation for legal vertical.
• Develop audience segmentation, bidding strategies, and creative frameworks tailored to each platform.
• Own ad content development, including copywriting, video scripting, and visual storytelling designed to engage target audiences.
• Collaborate with cross-functional teams including Technology, Analytics, and Client Services to ensure campaign alignment and performance.
• Monitor campaign performance and proactively optimize to meet and exceed KPIs (e.g., CPL, ROAS, conversion rate).
• Stay current on platform updates, privacy regulations, best practices and industry trends affecting biddable media.
• Report on performance across all campaigns, using insights to refine strategy and execution.
• Manage budgets and forecast spend across campaigns and platforms.
• Ensure paid efforts are fully aligned with departmental KPIs and company-wide objectives.

Account Manager

Email Specialist

Media Manager, Paid Social