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Media Manager, Paid Social
LeadingResponseMedia Manager managing paid social campaigns for LeadingResponse's legal vertical. Focused on lead generation and cross-functional collaboration with technology, analytics, and client services teams.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in developing and executing paid social media campaigns focused on lead generation, with a strong emphasis on performance metrics and audience engagement. Proficient in managing budgets and optimizing campaigns across multiple platforms while ensuring alignment with departmental and company objectives.
Highest-signal resume keywords
Paid Social Media StrategyLead Generation Campaign ManagementMeta Ads Manager ProficiencyAnalytical SkillsRegulated Verticals Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Audience SegmentationBidding StrategiesAd Content DevelopmentCopywritingVideo ScriptingPerformance MetricsAttribution ModelsConversion Tracking
Soft Skills
Excellent CommunicationStakeholder Management
Tools & Technologies
Meta Ads ManagerTikTok AdsRedditLinkedIn Campaign ManagerGoogle AnalyticsTableauLooker StudioCanva
Certifications & Qualifications
Meta Blueprint Certification
Industry Keywords
Legal VerticalBiddable Media PrinciplesPrivacy RegulationsPerformance MetricsCampaign Optimization
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Own the strategy, execution, and optimization of paid social campaigns focused on lead generation for legal vertical.
- Develop audience segmentation, bidding strategies, and creative frameworks tailored to each platform.
- Own ad content development, including copywriting, video scripting, and visual storytelling designed to engage target audiences.
- Collaborate with cross-functional teams including Technology, Analytics, and Client Services to ensure campaign alignment and performance.
- Monitor campaign performance and proactively optimize to meet and exceed KPIs (e.g., CPL, ROAS, conversion rate).
- Stay current on platform updates, privacy regulations, best practices and industry trends affecting biddable media.
- Report on performance across all campaigns, using insights to refine strategy and execution.
- Manage budgets and forecast spend across campaigns and platforms.
- Ensure paid efforts are fully aligned with departmental KPIs and company-wide objectives.
Requirements
What you’ll need- 3+ years of hands-on experience in paid social media strategy, planning, and buying.
- Proven success managing lead generation campaigns across multiple platforms with a strong understanding of performance metrics like CTR, CPA, CVR, and ROAS, and how to use them to optimize campaigns.
- Experience working within regulated verticals such as legal, financial services, or healthcare.
- Deep understanding of biddable media principles and auction-based platforms.
- Proficiency in Meta Ads Manager, TikTok Ads, Reddit, LinkedIn Campaign Manager, and other relevant tools.
- Proven ability to create engaging ad content, including writing, and visual asset development using Canva or similar software.
- Strong analytical skills and a data-driven mindset to inform decision-making, as well as experience with reporting tools (e.g., Google Analytics, Tableau, Looker Studio).
- Excellent communication and stakeholder management skills.
- Familiarity with attribution models, conversion tracking, and CRM integrations.
- Certification in Meta Blueprint or similar platforms is a plus.
Benefits
Comp & perks- Be part of a dynamic, growth-focused company transforming consumer acquisition through innovation.
- Own and grow social strategy across both paid and organic programs.
- Collaborate with a high-performing, cross-functional marketing team.
- Enjoy a flexible work schedule and opportunities for professional growth.
- Creative, fast-paced work environment.
- Competitive base salary
- Two weeks paid vacation during the first full year
- Fitness reimbursement
- Referral bonus program
- Health/Dental/Vision/HSA/FSA coverage available 1 st of the month following your hire date
- 401(k) with company match
- Paid holidays