Email Specialist

LeadingResponse

Email Specialist executing email marketing campaigns, designing templates, and using AI tools for LeadingResponse. Managing audience segmentation and performance metrics in a hybrid work environment.

Posted 7/28/2026full-timeTampa • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Proficient in executing email marketing campaigns, including design, deployment, and performance analysis. Skilled in using AI tools for copy generation and familiar with HTML for email template management.

Highest-signal resume keywords

Email Marketing Campaign ExecutionEmail Template DesignAI Tool UtilizationHTML ProficiencyData Analysis and Performance Metrics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingA/B TestingHTMLCampaign Performance MonitoringAudience Segmentation

Soft Skills

Attention to DetailClear CommunicationCollaborationIndependent WorkTime Management

Tools & Technologies

MarketoCanvaFigmaAdobe Creative SuiteAI Writing Tools

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Business

Industry Keywords

Email Deliverability StandardsDesign TrendsPaid Social AdvertisingDisplay AdvertisingCampaign Procedures

About the role

Key responsibilities & impact

Build and deploy email marketing campaigns from audience selection and segmentation through scheduling, QA, and deployment.
Design email templates independently, ensuring layouts render correctly across mobile and desktop environments.
Design ad creative for social and display channels, from concept through final production.
Use AI writing tools to develop and iterate on copy for emails, ads, and other campaign assets.
Manage and maintain a library of HTML email templates, landing pages, and forms.
Identify, export, and manage email lists and segments by campaign to ensure the right message reaches the right audience.
Build and execute an A/B testing calendar covering subject lines, audience segments, creative, offers, and CTAs, and translate results into recommendations.
Monitor campaign performance across key metrics and bring forward data-informed ideas to improve results on an ongoing basis.
Document email marketing processes, best practices, and campaign procedures to support consistency across the team.
Stay current on email deliverability standards, design trends, and AI tool capabilities, and apply relevant updates to your work.

Requirements

What you’ll need

3 to 4 years of hands-on experience executing email marketing campaigns across all phases of the process.
Demonstrated ability to design email templates and ad creative independently, without reliance on a dedicated design team.
Hands-on experience using AI tools (such as ChatGPT, Claude, or similar) to generate and refine marketing copy.
Proficiency with design tools such as Canva, Figma, or Adobe Creative Suite.
Experience with Marketo or similar marketing automation and email platforms.
Working knowledge of HTML as it applies to email template builds and maintenance.
Comfort working with data and performance metrics including open rate, CTR, CVR, and CPA, with the ability to draw actionable conclusions.
Familiarity with paid social and display advertising is a plus.
Strong attention to detail and the ability to manage multiple campaigns simultaneously without dropping the ball.
Clear written and verbal communication skills.
A collaborative team player who can also work independently and take full ownership of their workload.
Bachelor's degree in marketing, communications, business, or a related field.

Benefits

Comp & perks

Competitive base salary
Two weeks paid vacation in your first full year
Fitness reimbursement
Employee referral bonus program
Health, Dental, Vision, HSA, and FSA coverage effective the 1st of the month following your hire date
401(k) with company match
Paid holidays