Marketing Manager
UBT Accountants
Spark
Marketing Specialist, Trade Marketing
Lavazza Group
full-time
Posted on:
Origin: • 🇮🇹 Italy
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Support implementation of trade marketing initiatives to amplify brand visibility and drive sales
- Assist trade partners management to optimize product assortment, placement and promotions
- Collect and analyze market, shopper and competitive data to inform in-store and online activities
- Manage digital assets, product content and promotional calendars; analyze digital shelf performance
- Work with cross-functional teams to ensure product availability and streamline supply chain processes
- Develop and implement merchandising plans for points of sale including displays and signage
- Track KPIs and prepare reports to measure impact of trade marketing activities
- Monitor contractual adherence and keep management informed of key issues
Requirements
- Previous experience in a marketing or trade marketing role, FMCG sector preferable
- Fluent English, both written & spoken
- Knowledge of retail and e-commerce channels highly appreciated
- Available to work in Turin (hybrid working policy)
