Nexi Group

ISV Local Marketing

Nexi Group

full-time

Posted on:

Location Type: Hybrid

Location: Milano • 🇮🇹 Italy

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Job Level

Mid-LevelSenior

Tech Stack

AWSCloud

About the role

  • Develop and execute joint GTM strategies and integrated partner marketing campaigns (digital advertising, content, webinars, events, social) with ISV partners to generate qualified leads and pipeline.
  • Own the partner marketing lifecycle for your market — partner acquisition, onboarding, lead nurturing, MDF management and performance reporting.
  • Create partner enablement assets (playbooks, battlecards, decks, case studies and webinars) that help Partner Sales convert faster.
  • Plan and deliver local partner events and build partner communities to increase engagement and brand awareness.
  • Coordinate with Product, Proposition and Central Partner teams to localise offers and feed market insights into product and proposition development.
  • Continuously monitor campaign performance and optimise using data and marketing automation/CRM insights.
  • Manage local budgets, vendor and agency relationships to deliver campaigns on time and on budget.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field.
  • Significant experience in B2B marketing with demonstrated partner/ISV marketing experience.
  • Strong hands-on experience with marketing automation and CRM tools (e.g., Marketo, HubSpot, Salesforce) and campaign analytics.
  • Proven experience delivering integrated demand-generation campaigns that drive measurable pipeline.
  • Fluent English and Italian.
  • Bonus Skills: Experience working with cloud ecosystems and ISV go-to-market models (AWS, Microsoft, Google Cloud, Salesforce).
  • Experience managing MDF/co-funded partner programs and tracking ROI.
  • Background in payments, fintech or SME marketing.
  • Proven track record organising local partner events and community programmes.
  • Knowledge of GDPR and EU marketing compliance.
Benefits
  • Attractive salary and a competitive benefits package to reward your expertise and contributions
  • Join an international team: Collaborate with experts from across Europe and bring your ideas to life in a dynamic, global environment
  • Grow and develop: Gain hands-on experience and structured training through our PayTech University, designed to accelerate your career and help you reach your full potential. In Nexi there are always plenty of opportunities.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingpartner marketingcampaign analyticsdemand-generation campaignsmarketing automationCRMMDF managementperformance reportingevent planningcommunity building
Soft skills
communicationcollaborationleadershiporganizational skillsdata analysisstrategic thinkingcreativityproblem-solvingadaptabilityengagement
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business