Lavazza Group

Marketing

• Support implementation of trade marketing initiatives to amplify brand visibility and drive sales
• Assist trade partners management to optimize product assortment, placement and promotions
• Collect and analyze market, shopper and competitive data to inform in-store and online activities
• Manage digital assets, product content and promotional calendars; analyze digital shelf performance
• Work with cross-functional teams to ensure product availability and streamline supply chain processes
• Develop and implement merchandising plans for points of sale including displays and signage
• Track KPIs and prepare reports to measure impact of trade marketing activities
• Monitor contractual adherence and keep management informed of key issues

Marketing Specialist, Trade Marketing