Laurel

GTM Systems Owner

Laurel

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $120,000 - $170,000 per year

About the role

  • Help lay the data foundation that will power Laurel's AI intelligence layer across the GTM org.
  • Own and administer Salesforce as the system of record for GTM data.
  • Configure, maintain, and optimize integrations across our GTM stack to ensure clean, reliable data flows.
  • Define and enforce roles, permissions, and data hygiene standards.
  • Evaluate third-party tools and make build vs. buy recommendations to RevOps.
  • Troubleshoot system issues, resolve data quality problems, and proactively flag risks.
  • Build and maintain documentation, playbooks, and training resources.
  • Execute on the GTM systems roadmap end-to-end in partnership with RevOps.
  • Stay close to the AI-native tooling landscape, proactively identifying tools that could replace or improve what's in our current stack.

Requirements

  • 2-5 years of hands-on Salesforce admin experience in a B2B SaaS or high-growth tech environment
  • AI fluency in practice, not in theory: You use AI tools daily to write faster, debug smarter, and work through problems
  • Deep, proven Salesforce fluency: custom objects, flows, validation rules, permission sets, reports, dashboards, and integrations
  • Hands-on experience with the tools in our stack or tools just like them: sales engagement (Outreach, SalesLoft), conversation intelligence (Gong), data enrichment (Clay), dialing (Nooks), and comp management (Spiff)
  • Integration fluency: you understand how data flows between systems, where syncs break, and how to build reliably across a multi-tool stack
  • Obsessive about data quality: You notice when records look wrong and you fix it
  • Moves fast: You default to action, you iterate, and you don't need a complete picture to get started
  • Strong documentation habits: you write things down, keep runbooks current, and build for the next person
  • Low ego, high ownership: You care deeply about the team depending on your systems and you take that seriously.
Benefits
  • Great employee benefits, including equity and 401K
  • Bi-annual, in-person company off-sites, in unique locations, to grow and share time with the team
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Salesforce administrationcustom objectsflowsvalidation rulespermission setsreportsdashboardsintegrationsdata qualityAI tools
Soft Skills
data hygienetroubleshootingdocumentationproactive problem solvingaction-orientediterationstrong communicationownershipteam collaborationattention to detail