Senior Digital Marketing Manager, User Acquisition & Growth
InPost UK
Firebase
Digital Marketing Associate
Lalamove
full-time
Posted on:
Location Type: Office
Location: Dhaka • 🇧🇩 Bangladesh
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
Firebase
About the role
- Propose, execute, and optimize digital marketing campaigns to achieve set KPIs and drive business growth.
- Use conversion data to make informed decisions in optimizing PPC campaigns (Google Ads & Facebook Ads) to hit KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budget.
- Test new channels and run A/B testing on targeting, strategies and creatives.
- Collect data, analyze performance, generate insights and recommendations for decision-making.
- Work collaboratively with global and local cross-functional teams such as sales, customer experience and driver operations end to end in order to pull off campaigns successfully.
- Assist in copywriting, video production, content creation, and proofreading to support marketing and internal communication efforts—ensuring all materials are engaging, on-brand, and error-free across digital and print channels.
- Identify opportunities/generate ideas and coordinate with relevant teams to execute and evaluate initiatives (e.g., dynamic ads).
- Continuous exploration and implementation of new digital tools to automate reports and improve efficiency.
Requirements
- A bachelor’s degree in relevant concentration from a recognized university
- Successful completion of the Google Ads (minimum display and search) and Facebook Blueprint certifications is a definite advantage.
- Minimum 2 - 3 years of experience in the field of digital preferably from an advertising agency.
- Familiar with tools /platforms such as Google analytics, Google ads, Facebook ads, Meta Business Suite, G-Suite, Hubspot, MS Excel, Firebase and any other related tools/platforms including programmatic.
- Having a decent knowledge on setting up tracking (e.g. adding a pixel, creating mobile app events) is a definite advantage.
- Having the ability to forecast budgets/results, analyze data and generate concise observations/insights and recommendations.
- Exposure to campaign management – understanding the variety of campaign objectives and KPIs (such as CPA, CPM etc.) and working smart towards optimizing campaigns and achieving the set KPIs. Having a decent knowledge in regard to mobile app-based campaigns is an added advantage.
- Self-learning is a must and should be passionate about conducting research and identifying new avenues/trends in digital and thereby presenting to the team, executing it and evaluating the performance.
- Outgoing and open-minded personality that can interact and influence people with different profiles (age, nationality, experience, background)
- Hands-on and get things done attitude to bring solutions and ideas to our daily operations needs
- Strong sense of prioritization, and structured mindset to cover multiple things at the same time, without compromising on quality.
- Autonomous and adaptable to cope with an ever-changing working environment
- Understand and follow the company procedures: Provide accurate, valid and complete information by using the right methods/tools
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingPPC campaignsA/B testingdata analysiscopywritingcontent creationcampaign managementbudget forecastingtracking setupmobile app campaigns
Soft skills
collaborationcommunicationself-learningoutgoing personalityproblem-solvingprioritizationadaptabilityresearchinfluencestructured mindset
Certifications
Google Ads certificationFacebook Blueprint certification
