Digital Marketing

• Lead App User Acquisition: develop and execute multi-channel acquisition campaigns (paid search, social, programmatic, influencer, partnerships, app stores) to drive high-quality installs and conversions.
• Growth Marketing Strategy: build and manage full-funnel growth strategies including onboarding optimisation, referral programmes, acquisition and retention campaigns, and collaborate with lifecycle marketing.
• Performance Marketing: manage digital budgets across platforms (Google Ads, Meta, TikTok, Apple Search Ads), ensuring strong ROI and cost efficiency (CPI, CPA, LTV metrics).
• App Store Optimization (ASO): improve app visibility and conversion rates in app stores through keyword optimisation, creative testing, and ratings/reviews management.
• Website & SEO Oversight: oversee website strategy, performance, and user experience; guide SEO initiatives to drive organic traffic and improve rankings.
• Data-Driven Decision Making: partner with product, analytics, and data teams to analyse user behaviour, track KPIs, and continuously optimise campaigns.
• Retention & Engagement: drive CRM initiatives (push, in-app messaging, email, SMS) to improve customer lifetime value, reduce churn, and maximise repeat usage.
• Team Leadership: mentor and manage a digital marketing team, fostering a culture of experimentation and continuous learning.
• Cross-functional Collaboration: work closely with Product, Tech, Business, Operations, Data and Customer Experience teams to align marketing efforts with business goals.

Senior Digital Marketing Manager, User Acquisition & Growth

Digital Marketing Manager

Digital Marketing Specialist

Senior Digital Marketing Analyst

Digital Marketing Apprentice

Digital Marketing Consultant