Growth Hacker
The Flex
Senior Digital Marketing Manager, User Acquisition & Growth
InPost UK
contract
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
Tech Stack
Firebase
About the role
- Lead App User Acquisition: develop and execute multi-channel acquisition campaigns (paid search, social, programmatic, influencer, partnerships, app stores) to drive high-quality installs and conversions.
- Growth Marketing Strategy: build and manage full-funnel growth strategies including onboarding optimisation, referral programmes, acquisition and retention campaigns, and collaborate with lifecycle marketing.
- Performance Marketing: manage digital budgets across platforms (Google Ads, Meta, TikTok, Apple Search Ads), ensuring strong ROI and cost efficiency (CPI, CPA, LTV metrics).
- App Store Optimization (ASO): improve app visibility and conversion rates in app stores through keyword optimisation, creative testing, and ratings/reviews management.
- Website & SEO Oversight: oversee website strategy, performance, and user experience; guide SEO initiatives to drive organic traffic and improve rankings.
- Data-Driven Decision Making: partner with product, analytics, and data teams to analyse user behaviour, track KPIs, and continuously optimise campaigns.
- Retention & Engagement: drive CRM initiatives (push, in-app messaging, email, SMS) to improve customer lifetime value, reduce churn, and maximise repeat usage.
- Team Leadership: mentor and manage a digital marketing team, fostering a culture of experimentation and continuous learning.
- Cross-functional Collaboration: work closely with Product, Tech, Business, Operations, Data and Customer Experience teams to align marketing efforts with business goals.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Significant digital marketing experience specifically in mobile app growth/user acquisition.
- Proven success in scaling app user bases, ideally within e-commerce, logistics, mobility, or tech-driven industries.
- Strong grasp of growth marketing frameworks (AARRR: Acquisition, Activation, Retention, Referral, Revenue).
- Hands-on experience with mobile measurement partners (AppsFlyer, Adjust, Branch, Singular) and analytics tools (GA4, Mixpanel, Firebase).
- Solid understanding of SEO and website performance best practices.
- Expertise in managing budgets and optimising performance marketing across multiple channels (Google Ads, Meta, TikTok, Apple Search Ads, etc.).
- Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
- Excellent leadership, communication, and stakeholder management skills.
