Laivly

Director, Channel Sales

Laivly

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇦 Canada

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Job Level

Lead

About the role

  • Partner with the VP, Strategic Growth & Partnerships to refine and operationalize Laivly’s channel go-to-market strategy; translate high-level strategy into executable programs, including partner tiers, incentives, and enablement frameworks.
  • Determine critical outreach and event participation activities to increase Laivly’s profile within channel partner networks.
  • Support the recruitment, onboarding, and management of strategic channel partners including VARs, GSIs, resellers, and technology partners; build and maintain strong executive and sales-leader relationships.
  • Develop and execute joint business plans to drive shared pipeline growth and revenue; facilitate quarterly business reviews (QBRs) and establish a partner advisory council.
  • Lead partner enablement activities: deliver training sessions, product updates, and certification programs; partner with Sales on joint account planning, opportunity management, and forecasting.
  • Serve as an internal champion for channel partners, ensuring alignment across Sales, Marketing, Product, and Customer Experience.
  • Own program operations & governance: deal registration, rules of engagement, conflict resolution, attribution models, partner incentive structures, SPIFFs, MDF programs, and ROI reporting.
  • Oversee implementation of PRM and integration with CRM for partner registration, content, training, and reporting.
  • Define and track KPIs (sourced and influenced revenue, partner engagement, program adoption); provide regular reporting and recommend optimizations; build and scale a team of channel managers and partner success specialists.

Requirements

  • 8+ years of experience in channel sales, partnerships, or alliances within SaaS, enterprise software, or CCaaS ecosystems.
  • Proven success in scaling channel partner programs and driving measurable revenue through indirect sales.
  • Strong partner network and knowledge of VARs, GSIs, distributors, and SaaS alliance models.
  • Experience with partner incentive structures, MDF programs, and partner enablement best practices.
  • Strong relationship building and negotiation skills with executive-level presence.
  • Highly organized, with a bias for execution and measurable results.
  • Experience working cross-functionally across Sales, Marketing, Product, Creative, and Customer Experience teams.
  • Willingness to travel as needed (25–40%).
  • Role open to Canadian and US Residents.
Benefits
  • Remote work (winnipeg, Manitoba listed as Remote)
  • Flexible environment that works with you
  • Opportunity to collaborate and grow your career with a creative, diverse, and passionate team
  • Fun-loving, dedicated team culture — "work hard and play often"
  • Equal Employment Opportunities in accordance with all provincial and federal laws
  • Commitment to accommodating persons with disabilities and application accommodations

ATS Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
channel salespartner programsrevenue growthpartner enablementMDF programsKPI trackingdeal registrationconflict resolutionaccount planningforecasting
Soft skills
relationship buildingnegotiationorganizational skillsexecution biascross-functional collaborationexecutive presence
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