Laivly

Sales

• Partner with the VP, Strategic Growth & Partnerships to refine and operationalize Laivly’s channel go-to-market strategy; translate high-level strategy into executable programs, including partner tiers, incentives, and enablement frameworks.
• Determine critical outreach and event participation activities to increase Laivly’s profile within channel partner networks.
• Support the recruitment, onboarding, and management of strategic channel partners including VARs, GSIs, resellers, and technology partners; build and maintain strong executive and sales-leader relationships.
• Develop and execute joint business plans to drive shared pipeline growth and revenue; facilitate quarterly business reviews (QBRs) and establish a partner advisory council.
• Lead partner enablement activities: deliver training sessions, product updates, and certification programs; partner with Sales on joint account planning, opportunity management, and forecasting.
• Serve as an internal champion for channel partners, ensuring alignment across Sales, Marketing, Product, and Customer Experience.
• Own program operations & governance: deal registration, rules of engagement, conflict resolution, attribution models, partner incentive structures, SPIFFs, MDF programs, and ROI reporting.
• Oversee implementation of PRM and integration with CRM for partner registration, content, training, and reporting.
• Define and track KPIs (sourced and influenced revenue, partner engagement, program adoption); provide regular reporting and recommend optimizations; build and scale a team of channel managers and partner success specialists.

Director, Channel Sales