Kimberly-Clark

Ecommerce

• Create and embed an enterprise KCNA cross-product connections strategy to provide world class consumer experiences within and across K-C owned consumer digital products.
• Lead the development of customer journey mapping and product roadmap development to deliver exceptional digital experiences across brand websites, mobile apps, etc.
• Drive communication and collaboration between brand teams and cross-functional partners including DTS, legal, medical affairs, etc.
• Drive alignment between existing brand experience journey maps and cross-brand consumer journeys to enable prioritization of ‘moments that matter’ in partnership with our Insights & Analytics team.
• Define distinctly meaningful & ownable consumer experiences in those moments, with inputs from brand teams & agency partners.
• Lead KCNA digital products (including brand.com and the Pull Ups Potty Training app) strategy – defining the role of different products in delivering the prioritized consumers experiences & identifying the content, technology & measurement requirements.
• Enable delivery of content and experiences, balancing local market needs with Enterprise Technology Strategy.
• Drive compliance with appropriate privacy regulations.
• Manage an active product backlog, that is prioritized based on robust criteria.
• Socialize the backlog & business value to secure endorsement from Senior Leaders.
• Develop framework to measure the business impact of digital products & drive adoption of the same within business.
• Operationalize tracking against the same with support from Insights & Analytics team.
• Lead brand website strategy & execution.
• Drive ongoing optimization based on CX audits & tracking appropriate performance indicators.
• Provide regular reporting to key stakeholders on performance of brand digital experiences and collaborate with reporting & analytics partners to define impact to the overall business of digital activities.
• Collaborate with Insights & Analytics team, IT and Agency Partners to ensure right technology infrastructure is in place to drive personalization, measurement & retargeting.
• Influence cross-functional partners to ensure right measurement ecosystem for active performance management & tracking of site / app experience.
• Partner with Media Data & Audience Strategy leader to ensure the products are optimized to drive seamless 1PD acquisition.
• Partner with CRM leads to ensure right integration of digital products in orchestrated consumer journeys.

Senior Digital Experiences Manager

Digital Marketing

• Analyze Amazon, Walmart and Pure Play data and sales analytics and create actionable plans to manage the fast-evolving operational metrics and requirements to maintain a top performing account.
• Create and maintain Amazon and Walmart marketing plans to improve and build upon the sales performance of KCP’s portfolio.
• Develop strategies to improve the organic ranking of KCP products, including continuous keyword research, and identify white space to accelerate growth of the existing portfolio of products.
• Plan and execute product launches for all new products for fast sales growth in key categories.
• Manage day-to-day A&P budget and develop the business case to secure incremental investments based on historical program performance.
• Optimize PPC campaigns to achieve sales and margin goal.
• Collaborate with the cross-functional teams to optimize marketing campaigns and launch new ones by analyzing results of advertising data to plan digital marketing strategies as well as promotions.
• Oversee strategy and execution of Sponsored Products/Brands/Display advertising.
• Develop creative, work with Creative team, and write copy.
• Troubleshoot any issues that arise through moderation, A/B testing and track performance.
• Explore and implement marketing and deals (promotions, coupons, Lightning Deals, Amazon Live, Posts, virtual product bundles).
• Work with eCommerce Data Analyst, 3P Advertising and Marketing Platform to develop robust reporting tools and KPI’s to understanding consumer behavior, advertising ROI, measuring organic search ranking.
• Actively monitor and react to competitive landscape (pricing, promotions, reviews, content, and other elements that drive customer purchase decisions).
• Prioritize work with Amazon and Walmart Channel Managers to build business plans that include development and execution of e-commerce strategy for Amazon and Walmart by leveraging SEO, consumer relevant content, promotions, paid marketing.

Senior Digital Experiences Manager

eCommerce and Digital Marketing Manager