Lead implementation of new consumer data platform in collaboration with cross-functional stakeholders – technology teams, media teams, brand teams, insights & analytics teams, etc.
Own the strategy, roadmap, and activation of business use cases in close partnership with the technology teams
Lead day-to-day partnership with CDP partner during implementation and early adoption phase
Collaborate with technology teams and product teams to build scalable solutions with actionable KPIs
Drive adoption and measurable value from CDP investment
Identify, prioritize, and define high-value use cases (e.g., personalization, churn reduction, campaign efficiency)
Partner with media teams to identify and map segments and design omnichannel experience leveraging CDP data
Partner with cross-functional teams to identify and prioritize data use cases that enhance consumer engagement, ROI, and media efficiency
Build and maintain an ongoing backlog and roadmap in collaboration with technology teams to ensure modernization, efficiencies and continued adoption of the platform
Develop and implement a comprehensive consumer data strategy for all KCNA brands in alignment with the consumer data platform rollout
Integrate consumer data across digital products, retailer channels, and owned/paid platforms to enable seamless, data-driven experiences
Define and maintain data governance standards to ensure quality, consistency, and compliance across all touchpoints
Translate business objectives into actionable data strategies that drive measurable outcomes
Monitor and optimize data flows and usage across platforms to ensure scalability and performance
Stay current on industry trends, tools, and technologies to continuously evolve KCNA’s consumer data capabilities
Ensure responsible practices, including governance, ethics, and compliance
Ensure data privacy and security where applicable.

Requirements

Bachelor’s degree or equivalent experience in consumer data platform implementations
7+ years of experience in consumer data platforms, data strategy, digital marketing, or analytics, ideally within CPG, retail, or consumer-focused industries
Strong business acumen with ability to connect customer insights to business outcomes
Proven experience implementing and managing consumer data platforms or similar enterprise data solutions
Demonstrated ability to translate business needs into scalable data strategies that drive personalization and media performance
Experience working cross-functionally with brand, technology, media, and analytics teams to align data initiatives with business goals
Familiarity with cloud-based data environments and customer data platforms
Strong understanding of data governance, privacy regulations, and ethical data use
Excellent communication and stakeholder management skills, with a track record of influencing decision-makers.

Benefits

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

consumer data platform implementationdata strategydigital marketinganalyticsdata governancedata privacydata integrationKPI developmentdata flow optimizationpersonalization

Soft Skills

business acumenstakeholder managementcommunicationcross-functional collaborationinfluencing decision-makersstrategic thinkingproblem-solvingleadershiporganizational skillsadaptability