Support the Senior Manager, Consumer Insights in overseeing all fire/life safety brands within the global portfolio with a focus on the Kidde brand.
Lead research to guide brand strategy, communication, and product innovation in support of internal NPD Passport Gates, along with ad hoc analyses.
Model and promote a consumer-centric mindset throughout the organization.
Communicate complex insights and recommendations verbally and through presentations, utilizing storytelling techniques.
Share and support consumer foundational learning throughout the organization.
Translate insight needs into learning plans, set scope, define strategy and use appropriate methods (qualitative, quantitative or both).
Vet research suppliers for capabilities and manage external research suppliers to ensure delivery.
Ensure research deliverables are met with excellence (on time, on scope, within budget).
Distill research findings into clear narratives and data visualizations.
Effectively communicate insights to drive strategy and make impactful business decisions.
Lead innovation research to support the Kidde Passport gates process.
Requirements
Bachelor’s degree and 5+ years of experience in Consumer Insights
Or Advanced degree (MBA, Master’s, Doctorate) with 3+ years of Consumer Insights experience.
Willingness to travel up to 10%, including up to 2 times per quarter for research, sales meetings, and other related activities.
Bachelor’s Degree in psychology, marketing, and statistics
Consumer Insights experience, preferably in the CPG industry.
Experience in innovation, shopper, channel research preferred.
Experience with both homeowner and professional audiences preferred (electrical contractors, home builders, etc)
Experience researching shopper journeys throughout Home Improvement Retail, eCommerce and Distributor channels preferred
Global research experience preferred
Self-starter, possess the flexibility to work in a fast-changing environment and ambiguous situations
Energetic and driven by the mission to enhance people’s home and life safety
Passion for customer experience, combined with business curiosity and a strategic viewpoint
Experience directly supporting Marketing and Product Development teams, consulting throughout the process to ensure insights-driven activations
Experience leading and influencing cross-functionally
Knowledge in areas such as quantitative and qualitative techniques, new product development, consumer/shopper journey, brand tracking, and collaboration to measure performance in the market
Strong ability to simply and clearly communicate key insights with understanding and objectivity; able to create compelling stories to generate recommendations & influence
Be able to synthesize data from disparate sources such as primary, secondary, and syndicated and turn it into insights, tell a story, share trends
Strong background in managing Consumer Insights projects from beginning to end; ability to conduct DIY research as needed (Quantilope & Centercode experience a plus, or similar)
Well-versed in the Insights industry with what research agency partners have to offer
Experience presenting to Senior Management preferred.
Benefits
Health Coverage: Choose from three medical plans, dental, and vision options
Financial Protection: Health Savings Accounts (HSA), Flexible Spending Accounts (FSA), Life, AD&D, and Disability Insurance
Paid Time Off: Vacation, sick days, company holidays, and various leave options (parental, FMLA, etc)
Employee Support: EAP, adoption/surrogacy assistance, additional voluntary health benefits
Retirement: 401(k) plan with employer match
Applicant Tracking System Keywords
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