Kidde Global Solutions

Associate Manager, Consumer Insights

Kidde Global Solutions

full-time

Posted on:

Location Type: Remote

Location: Remote • Florida, North Carolina • 🇺🇸 United States

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Salary

💰 $90,950 - $107,000 per year

Job Level

JuniorMid-Level

About the role

  • Support the Senior Manager, Consumer Insights in overseeing all fire/life safety brands within the global portfolio with a focus on the Kidde brand.
  • Lead research to guide brand strategy, communication, and product innovation in support of internal NPD Passport Gates, along with ad hoc analyses.
  • Model and promote a consumer-centric mindset throughout the organization.
  • Communicate complex insights and recommendations verbally and through presentations, utilizing storytelling techniques.
  • Share and support consumer foundational learning throughout the organization.
  • Translate insight needs into learning plans, set scope, define strategy and use appropriate methods (qualitative, quantitative or both).
  • Vet research suppliers for capabilities and manage external research suppliers to ensure delivery.
  • Ensure research deliverables are met with excellence (on time, on scope, within budget).
  • Distill research findings into clear narratives and data visualizations.
  • Effectively communicate insights to drive strategy and make impactful business decisions.
  • Lead innovation research to support the Kidde Passport gates process.

Requirements

  • Bachelor’s degree and 5+ years of experience in Consumer Insights
  • Or Advanced degree (MBA, Master’s, Doctorate) with 3+ years of Consumer Insights experience.
  • Willingness to travel up to 10%, including up to 2 times per quarter for research, sales meetings, and other related activities.
  • Bachelor’s Degree in psychology, marketing, and statistics
  • Consumer Insights experience, preferably in the CPG industry.
  • Experience in innovation, shopper, channel research preferred.
  • Experience with both homeowner and professional audiences preferred (electrical contractors, home builders, etc)
  • Experience researching shopper journeys throughout Home Improvement Retail, eCommerce and Distributor channels preferred
  • Global research experience preferred
  • Self-starter, possess the flexibility to work in a fast-changing environment and ambiguous situations
  • Energetic and driven by the mission to enhance people’s home and life safety
  • Passion for customer experience, combined with business curiosity and a strategic viewpoint
  • Experience directly supporting Marketing and Product Development teams, consulting throughout the process to ensure insights-driven activations
  • Experience leading and influencing cross-functionally
  • Knowledge in areas such as quantitative and qualitative techniques, new product development, consumer/shopper journey, brand tracking, and collaboration to measure performance in the market
  • Strong ability to simply and clearly communicate key insights with understanding and objectivity; able to create compelling stories to generate recommendations & influence
  • Be able to synthesize data from disparate sources such as primary, secondary, and syndicated and turn it into insights, tell a story, share trends
  • Strong background in managing Consumer Insights projects from beginning to end; ability to conduct DIY research as needed (Quantilope & Centercode experience a plus, or similar)
  • Well-versed in the Insights industry with what research agency partners have to offer
  • Experience presenting to Senior Management preferred.
Benefits
  • Health Coverage: Choose from three medical plans, dental, and vision options
  • Financial Protection: Health Savings Accounts (HSA), Flexible Spending Accounts (FSA), Life, AD&D, and Disability Insurance
  • Paid Time Off: Vacation, sick days, company holidays, and various leave options (parental, FMLA, etc)
  • Employee Support: EAP, adoption/surrogacy assistance, additional voluntary health benefits
  • Retirement: 401(k) plan with employer match

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Consumer Insightsquantitative techniquesqualitative techniquesnew product developmentbrand trackingdata visualizationresearch methodologiesshopper journey researchinnovation researchproject management
Soft skills
communicationstorytellingflexibilityself-startercustomer experiencestrategic thinkinginfluencingcollaborationsynthesis of datapresentation skills
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