Digital Marketing Analyst
KeyBank
full-time
Posted on:
Location Type: Hybrid
Location: Brooklyn • New York • Ohio • United States
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Salary
💰 $63,000 - $96,000 per year
About the role
- Support marketing-execution, risk-related, and administrative tasks as assigned/as necessary.
- Conduct keyword research using tools like Semrush and internal data.
- Recommend and implement updates to URLs, body content, title tags, meta descriptions, headers, and internal linking.
- Provide actionable recommendations to web teams and track resolution progress.
- Compile monthly, quarterly, and annual SEO performance reports.
- Monitor and analyze paid search account health and delivery through regular reviews.
Requirements
- Bachelor's Degree in marketing, business, or related field or equivalent work experience (required)
- 2 years of relevant work experience
- Knowledge of traditional and digital creative marketing development process
- Understanding of banking products and segment needs
- Capable of working on multiple projects at once and prioritize delivery based on key objectives.
- Attention to detail and accuracy
- Strong oral & written communication skills.
Benefits
- Eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
keyword researchSEO performance reportingURL updatescontent optimizationmeta descriptionstitle tagsinternal linkingpaid search account managementdata analysis
Soft Skills
attention to detailoral communicationwritten communicationproject prioritizationmulti-tasking
Certifications
Bachelor's Degree in marketingBachelor's Degree in business