KeyBank

Manager, Digital Marketing Analytics and Insights

KeyBank

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York, Ohio

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Salary

💰 $140,000 - $150,000 per year

Job Level

Mid-LevelSenior

Tech Stack

SQLTableau

About the role

  • Lead data-driven brand marketing initiatives supporting Business Banking
  • Translate complex data into strategic recommendations for marketing and business stakeholders
  • Partner with cross-functional teams (Marketing, Product, Finance) to align marketing strategies with business goals
  • Mentor and lead a team of analysts or data specialists
  • Develop and manage marketing performance dashboards and KPIs across digital channels
  • Analyze campaign performance and customer behavior
  • Conduct A/B testing and conversion rate optimization (CRO) analysis
  • Oversee collection, integration, and governance of marketing data from multiple platforms
  • Automate and streamline reporting processes
  • Collaborate with data engineering teams to ensure data quality and accessibility

Requirements

  • Excellent communication and storytelling skills with the ability to influence stakeholders
  • Proven leadership experience with a track record of driving business impact through data
  • Strong understanding of digital marketing channels and attribution modeling
  • Bachelor’s or Master’s degree in Marketing, Statistics, Business Analytics, Data Science, or related field or equivalent experience
  • 5+ years of experience in leadership role supporting digital marketing analytics, data management, or marketing performance reporting
  • Proficiency in Google Analytics, Adobe Analytics, Tableau/Power BI, SQL, Excel, and marketing automation platforms
  • This position is NOT eligible for employment visa sponsorship for non-U.S. citizens